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Senior Marketing Strategy & Analytics Manager

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Formlabs GmbH

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Location:
United States , Somerville

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Category:
-

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Contract Type:
Not provided

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Salary:

135000.00 - 160000.00 USD / Year

Job Description:

We are seeking a highly skilled and motivated Senior Manager, Marketing Strategy & Analytics who will play a crucial role in driving data-driven decision-making, optimizing marketing strategies, and providing valuable insights to support our growth objectives. This role requires a deep understanding of marketing analytics, a strategic mindset, and the ability to collaborate across cross-functional teams in a fast-paced, international, high-growth environment.

Job Responsibility:

  • Monitor and analyze competitor activities, market trends, and industry developments to provide insights for maintaining a competitive edge
  • Collaborate with the marketing and sales teams to define customer segments and target audiences based on data analysis and market research
  • Conduct in-depth customer segmentation analysis to tailor marketing strategies and messages to specific customer segments
  • Work closely with the marketing team to assess the performance of various marketing channels, including digital marketing, content marketing, and events
  • Provide data-driven recommendations to optimize marketing strategies, allocate budgets effectively, and drive better ROI

Requirements:

  • Experience in Strategy roles or on Strategy projects as a Management Consultant OR experience in scaling business from 1 to 10
  • Experience in industry research and customer segmentation
  • Are able to structure analysis & build data-driven models
  • Are proficient with data analytics and visualization tools (GBQ/SQL, DataStudio/Looker, etc.)
  • Have a growth mindset. Don’t mind trying new ideas and learn fast
  • Have an ownership mentality and get things done
  • Engineering, manufacturing or related experience is a big plus
What we offer:
  • Robust equity program to build future wealth through RSUs
  • Comprehensive healthcare coverage (Medical, Dental, Vision)
  • Low cost fund options in our 401K and access to advisors
  • Generous paid Parental Leave (up to 16 weeks)
  • Tenure-based paid Sabbatical Leave (up to 6 weeks)
  • Flexible Out of Office Plan – Take time when you need it
  • Ample on-site parking & pre-tax commuter benefits
  • Healthy on-site lunches, snacks, beverages, & treats
  • Regular sponsored professional development opportunities
  • Many opt-in culture events across our diverse community
  • unlimited 3D prints

Additional Information:

Job Posted:
January 06, 2026

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