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We are seeking a highly skilled and motivated Senior Manager, Marketing Strategy & Analytics who will play a crucial role in driving data-driven decision-making, optimizing marketing strategies, and providing valuable insights to support our growth objectives. This role requires a deep understanding of marketing analytics, a strategic mindset, and the ability to collaborate across cross-functional teams in a fast-paced, international, high-growth environment.
Job Responsibility:
Monitor and analyze competitor activities, market trends, and industry developments to provide insights for maintaining a competitive edge
Collaborate with the marketing and sales teams to define customer segments and target audiences based on data analysis and market research
Conduct in-depth customer segmentation analysis to tailor marketing strategies and messages to specific customer segments
Work closely with the marketing team to assess the performance of various marketing channels, including digital marketing, content marketing, and events
Provide data-driven recommendations to optimize marketing strategies, allocate budgets effectively, and drive better ROI
Requirements:
Experience in Strategy roles or on Strategy projects as a Management Consultant OR experience in scaling business from 1 to 10
Experience in industry research and customer segmentation
Are able to structure analysis & build data-driven models
Are proficient with data analytics and visualization tools (GBQ/SQL, DataStudio/Looker, etc.)
Have a growth mindset. Don’t mind trying new ideas and learn fast
Have an ownership mentality and get things done
Engineering, manufacturing or related experience is a big plus
What we offer:
Robust equity program to build future wealth through RSUs