CrawlJobs Logo
Formlabs GmbH Logo Formlabs GmbH · -

Senior Marketing Strategy & Analytics Manager

United States, Somerville 135000.00 - 160000.00 USD / Year · Job Posted April 01, 2026
Apply Position
Job Link Share

Job Description

At Formlabs, we’re building the tools that make it possible for anyone to bring their ideas to life, from cutting-edge products to life-saving medical devices. Our 3D printing technology powers innovation at more than 50,000 industry leaders worldwide, including Apple, Google, Tesla, New Balance, and NASA. Together, we’re helping everyone design, prototype, and manufacture faster than ever before. We’re a team of hands-on builders, engineers, and innovators reinventing how the world makes physical things. If you’re ready to shape the future of fabrication, come build it with us. We are seeking a highly skilled and motivated Senior Manager, Marketing Strategy & Analytics who will play a crucial role in driving data-driven decision-making, optimizing marketing strategies, and providing valuable insights to support our growth objectives. This role requires a deep understanding of marketing analytics, a strategic mindset, and the ability to collaborate across cross-functional teams in a fast-paced, international, high-growth environment.

Job Responsibility

  • Monitor and analyze competitor activities, market trends, and industry developments to provide insights for maintaining a competitive edge
  • Collaborate with the marketing and sales teams to define customer segments and target audiences based on data analysis and market research
  • Conduct in-depth customer segmentation analysis to tailor marketing strategies and messages to specific customer segments
  • Work closely with the marketing team to assess the performance of various marketing channels, including digital marketing, content marketing, and events
  • Provide data-driven recommendations to optimize marketing strategies, allocate budgets effectively, and drive better ROI

Requirements

  • Experience in Strategy roles or on Strategy projects as a Management Consultant OR experience in scaling business from 1 to 10
  • Experience in industry research and customer segmentation
  • Are able to structure analysis & build data-driven models
  • Are proficient with data analytics and visualization tools (GBQ/SQL, DataStudio/Looker, etc.)
  • Have a growth mindset. Don’t mind trying new ideas and learn fast
  • Have an ownership mentality and get things done
  • Engineering, manufacturing or related experience is a big plus

Nice to have

  • Engineering, manufacturing or related experience is a big plus
  • A technical background is a big plus

What we offer

  • Robust equity program to build future wealth through RSUs
  • Comprehensive healthcare coverage (Medical, Dental, Vision)
  • Low cost fund options in our 401K and access to advisors
  • Generous paid Parental Leave (up to 16 weeks)
  • Tenure-based paid Sabbatical Leave (up to 6 weeks)
  • Flexible Out of Office Plan – Take time when you need it
  • Ample on-site parking & pre-tax commuter benefits
  • Healthy on-site lunches, snacks, beverages, & treats
  • Regular sponsored professional development opportunities
  • Many opt-in culture events across our diverse community
  • unlimited 3D prints
Formlabs GmbH - All Job Offers

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Suggested Tags: Frontend Developer Secretary Talent Manager Salesforce Administrator Data Analyst
Similar Jobs for

Senior Marketing Strategy & Analytics Manager

8 matching positions

Senior Portfolio Analytics & Strategy Specialist - Marketing & Customer Analytics

Provides financial and regulatory reporting and analyses to maintain adequate co...
Location
Location
United States of America , Pittsburgh, PA or Tyson's Corner or Vienna, VA
Salary
Salary:
Not provided
PNC Financial Services
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Experience with account-based marketing analytics required. Analytics experience supporting wealth management or corporate banking accounts is preferred. Proven ability to connect marketing activity to sales funnel progression. Strong technical proficiency in: Python, Hadoop, and Tableau. You are a strategic thinker with the ability to translate complex business questions into analytical frameworks and actionable recommendations. You have experience working with and communicating effectively with stakeholders. You have strong storytelling skills with the ability to write and present complex data findings to both technical and non-technical audiences, including senior and executive leadership. You are an independent thinker and learner with the ability to thrive in an evolving environment. Typically requires a university / college degree. Higher level education such as a Masters degree, PhD, or certifications is desirable. Industry relevant experience is typically 8+ years. Bachelors
Job Responsibility
Job Responsibility
  • Audience Selection & Segmentation: Build waterfalls and segmentations for campaign lists
  • implement targeting rules for precision in ABM campaigns. Test Design & Measurement Planning: Develop campaign test designs with clearly defined KPIs
  • establish frameworks to measure marketing’s impact on the sales funnel. Analytics & Insights: Execute campaign measurement and generate actionable insights
  • track engagement and conversion trends across long lead times
  • use analytics to inform marketing strategy and optimize performance. Dashboards & Reporting: Create modern dashboards (Tableau, Power BI) for campaign performance
  • deliver reporting that connects marketing activity to funnel progression. Strategic Enablement: Partner with internal teams and external data providers to build ABM capabilities
  • help define processes and best practices for marketing measurement. Provides financial and regulatory reporting and analyses to maintain adequate controls over the financial and regulatory reporting processes. Responsible for running complex business performance, risk and operational analytics. May include the development of analytical methods/models to assess market, credit and/or operational risk of new and existing financial products. Leverages business / product expertise to rigorously analyze large datasets, improve risk adjusted returns, deliver profitable growth, and communicate conclusions. Synthesizes analytical results and develops, recommends, and implements business strategies that improve lending decisions, assist in managing risk, increase revenues, reduce exposure to losses, meet business goals, and improve performance. Establishes baselines for strategies and tracks actual performance to expectations. Applies predictive models, third party data, and other tools to develop and execute appropriate segmentation and targeting for acquisition and portfolio strategies to provide insight into portfolio risk. Manages engagements with internal and external information suppliers ensuring solution is fit for purpose while maintaining appropriate governance and oversight. Understands and communicates regulatory and financial accounting impacts on the balance sheet to regulators and PNC control functions as appropriate. Interacts with regulators, internal audit, and management concerning credit portfolio analyses and credit risk appetite. Works with business, credit, data, and model development partners to design, develop, and monitor test designs and analytical reporting to track and enhance strategies. Designs / enhances standard reporting suites for regular product / portfolio reviews. Collaborates with the line of business, Finance, and Risk partners to assess and establish credit risk appetite and to understand its implications, as well as to establish policies and procedures governing the identification, monitoring, and management of risk appetite.
What we offer
What we offer
  • medical/prescription drug coverage (with a Health Savings Account feature)
  • dental and vision options
  • employee and spouse/child life insurance
  • short and long-term disability protection
  • 401(k) with PNC match
  • pension and stock purchase plans
  • dependent care reimbursement account
  • back-up child/elder care
  • adoption, surrogacy, and doula reimbursement
  • educational assistance, including select programs fully paid
  • Fulltime
Read More
Arrow Right

Senior Manager, Marketing Strategy & Performance

The Senior Manager of Marketing Performance will play a critical role in advanci...
Location
Location
Singapore , Singapore
Salary
Salary:
Not provided
https://www.marriott.com Logo
Marriott Bonvoy
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 4-year degree from an accredited university in business, marketing, statistics, or related degree
  • Five or more years of experience in marketing, strategy, business consultancy or advisory roles
  • Proven track record of executing multiple strategic projects simultaneously and successfully
  • Strong critical thinking and problem-solving skills
  • Demonstrated ability to identify needed analyses and conduct basic analyses in excel or other tools (Power BI, Alteryx, etc.)
  • Excellent stakeholder management and interpersonal skills
  • Demonstrated ability to excel in a dynamic environment and manage multiple projects concurrently
  • Demonstrated ability to drive and implement change initiatives
  • Excellent written and verbal communication skills
Job Responsibility
Job Responsibility
  • Support and execute on marketing performance projects, particularly related to marketing mix models
  • Support the planning and coordination of efforts for identified project initiatives to ensure successful delivery against strategic priorities
  • Build meaningful, actionable insights and reporting based on data to optimize marketing investments and execution
  • Manage complex stakeholder interactions to drive project success
  • Partner with Analytics and Finance teams and external partners on processes related to marketing measurement
  • Drive change management and lead interpretation/ implementation of project initiatives by partnering with Marketing leaders through planning and execution processes
  • Demonstrate strong critical thinking skills in project planning and execution
  • Willingly undertake and excel in challenging projects and initiatives
  • Fulltime
Read More
Arrow Right

Senior Manager, Global Performance Marketing Strategy

We’re looking for a data-driven, strategic, and highly collaborative marketing l...
Location
Location
Singapore , Singapore
Salary
Salary:
Not provided
airwallex.com Logo
Airwallex
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years of experience in B2B or fintech performance marketing, including strategic leadership of multi-channel global acquisition programs
  • Proven success driving measurable pipeline growth and improving marketing efficiency (e.g., LTV:CAC, payback period)
  • Hands-on understanding of SFDC, Salesforce, Building Looker tables
  • Expertise in paid search, paid social, display, and emerging channels
  • familiarity with ABM and demand generation
  • Strong analytical acumen — experience with advanced measurement, attribution, and experimentation frameworks
  • Excellent communicator with experience presenting to executive leadership
  • Demonstrated ability to collaborate cross-functionally across time zones and influence without authority
  • Experience managing or operationalizing in-house performance models preferred
  • Bachelor’s degree in Marketing, Statistics, Computer Science, Economics, or related field
Job Responsibility
Job Responsibility
  • Develop and operationalize the global performance marketing strategy across paid search, paid social, programmatic, and emerging channels
  • Partner with regional teams (APAC, EMEA, North America) to localize global frameworks into market-specific plans that drive efficiency and scale
  • Develop options for channel mix strategy, investment allocation models, and measurement frameworks tied to pipeline, revenue, and LTV:CAC goals
  • Lead quarterly planning cycles, including budget forecasting, scenario modeling, and regional investment trade-offs
  • Collaborate with the global execution team to become hands-on in campaign execution and optimization
  • Own standardized reporting to highlight growth, opportunities, and streamline communication and communication cadences for regions
  • Own the synthesis of learnings by region and be responsible for sharing out with stakeholders across the globe
  • Partner with vendors and internal teams to develop incrementality testing strategies, partnering with analytics to evolve measurement (MMMs, geo-experiments, and brand lift studies)
  • Surface insights from campaign data to influence global GTM and lifecycle strategy
  • Partner with Product Marketing to align messaging and audience segmentation strategies
  • Fulltime
Read More
Arrow Right

Senior Manager, Global Performance Marketing Strategy

We’re looking for a data-driven, strategic, and highly collaborative marketing l...
Location
Location
United States , San Francisco
Salary
Salary:
138000.00 - 210000.00 USD / Year
airwallex.com Logo
Airwallex
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years of experience in B2B or fintech performance marketing, including strategic leadership of multi-channel global acquisition programs
  • Proven success driving measurable pipeline growth and improving marketing efficiency (e.g., LTV:CAC, payback period)
  • Hands-on understanding of SFDC, Salesforce, Building Looker tables
  • Expertise in paid search, paid social, display, and emerging channels
  • familiarity with ABM and demand generation
  • Strong analytical acumen — experience with advanced measurement, attribution, and experimentation frameworks
  • Excellent communicator with experience presenting to executive leadership
  • Demonstrated ability to collaborate cross-functionally across time zones and influence without authority
  • Experience managing or operationalizing in-house performance models preferred
  • Bachelor’s degree in Marketing, Statistics, Computer Science, Economics, or related field
Job Responsibility
Job Responsibility
  • Develop and operationalize the global performance marketing strategy across paid search, paid social, programmatic, and emerging channels
  • Partner with regional teams to localize global frameworks into market-specific plans that drive efficiency and scale
  • Develop options for channel mix strategy, investment allocation models, and measurement frameworks tied to pipeline, revenue, and LTV:CAC goals
  • Lead quarterly planning cycles, including budget forecasting, scenario modeling, and regional investment trade-offs
  • Collaborate with the global execution team to become hands-on in campaign execution and optimization
  • Own standardized reporting to highlight growth, opportunities, and streamline communication and communication cadences for regions
  • Own the synthesis of learnings by region and be responsible for sharing out with stakeholders across the globe
  • Partner with vendors and internal teams to develop incrementality testing strategies, partnering with analytics to evolve measurement (MMMs, geo-experiments, and brand lift studies)
  • Surface insights from campaign data to influence global GTM and lifecycle strategy
  • Partner with Product Marketing to align messaging and audience segmentation strategies
What we offer
What we offer
  • Offers Equity
  • Offers Bonus
  • Medical, dental, and vision insurance
  • 401(k) plan
  • Short-term and long-term disability
  • Basic life insurance
  • Well-being benefits
  • 20 paid days of vacation
  • 12 paid days of company holidays
  • Fulltime
Read More
Arrow Right

Senior Marketing Manager / Campaign Manager

We’re seeking a Senior Marketing Manager / Campaign Manager for a 6–12 month con...
Location
Location
United States , Goodlettsville
Salary
Salary:
Not provided
https://www.roberthalf.com Logo
Robert Half
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of experience in marketing, campaign management, or lifecycle marketing
  • Strong background in email, SMS, CRM, and lifecycle strategy
  • Experience with platforms such as Salesforce Marketing Cloud, Braze, Responsys, or similar
  • Expertise in segmentation, personalization, and customer journey mapping
  • Strong analytical skills and ability to drive data-informed decisions
  • Proven experience managing integrated campaigns and cross-functional initiatives
  • Excellent project management and communication skills
  • Experience in retail, e-commerce, or omnichannel environments preferred
Job Responsibility
Job Responsibility
  • Own and manage the marketing campaign calendar, aligning promotions with product priorities, seasonal moments, and market trends
  • Plan and execute integrated, multi-channel campaigns across the full customer journey
  • Define campaign KPIs, including impressions, engagement, conversion, and revenue targets
  • Partner with cross-functional teams (Creative, Merchandising, Media, Digital) to align messaging and campaign execution
  • Oversee the creation, testing, and deployment of promotional offers and codes
  • Lead strategy and execution for email, SMS, and push notification channels
  • Build and optimize lifecycle programs (welcome, retention, re-engagement, loyalty journeys)
  • Drive list growth, segmentation, personalization, and dynamic content strategies
  • Execute A/B and multivariate testing to improve engagement and conversion
  • Develop initiatives to drive customer acquisition, engagement, and retention
What we offer
What we offer
  • medical
  • vision
  • dental
  • life and disability insurance
  • 401(k) plan
Read More
Arrow Right

Manager / Senior Manager, Field, ABM and Partner Marketing, SEA

As the Manager/Senior Manager for Field, ABM and Partner Marketing in SEA, you w...
Location
Location
Singapore , Singapore
Salary
Salary:
Not provided
airwallex.com Logo
Airwallex
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7+ years of B2B marketing experience with significant time in field marketing, partner marketing and ABM
  • proven success driving pipeline and revenue influence in Southeast Asia within fintech, payments or B2B SaaS
  • proven success building end-to-end ABM programs (1:1, 1:few, 1:many) with Sales alignment on account selection, insights, and measurement
  • track record of designing and executing high-impact field programs and partner co-marketing that deliver measurable pipeline and expedite deal cycles
  • strong leadership and stakeholder management
  • experience leading a small team and influencing senior Sales and Partnerships leaders
  • data-driven operator with mastery of marketing and sales tech stacks: Salesforce plus Marketo/HubSpot, ABM/intent platforms (e.g. Demandbase), webinar/event tools and analytics
  • excellent written and verbal communication in English
  • deep understanding of SEA market dynamics and how to localize GTM by country
  • strategic thinker who is also hands-on
Job Responsibility
Job Responsibility
  • Own the SEA field, ABM and partner marketing strategy and calendar aligned to regional revenue, pipeline and account coverage targets
  • build and run ABM programs (1:1, 1:few, 1:many) for priority enterprise and mid-market accounts across key verticals (e.g., eCommerce, SaaS, manufacturing, etc), in tight partnership with Sales on account selection, insights, value propositions and multi-threaded plays
  • design and execute localized field initiatives (executive roundtables, flagship events, conferences, webinars, customer meetups) that create net-new demand, accelerate active opportunities and strengthen customer advocacy
  • lead partner marketing with strategic alliances and channels (e.g., platforms, PSPs, ISVs, banks, networks), including co-marketing plans, MDF management, joint value propositions, co-branded campaigns, partner enablement and partner-sourced/influenced pipeline
  • personalize content and messaging by account, segment and market
  • commission and localize case studies, customer stories and thought leadership relevant to SEA buyers
  • orchestrate multi-channel execution across owned, earned and paid (email, events, digital, social, PR, SDR plays, website, intent and retargeting) to maximize reach and conversion
  • set and track KPIs for pipeline, opportunity creation, velocity, ACV, partner-sourced/influenced revenue, event ROI and program ROI
  • build dashboards with Marketing Ops and Sales Ops in Salesforce and MAP/ABM tools
  • manage regional budget, vendors and agencies
  • Fulltime
Read More
Arrow Right
New

Senior Marketing Manager, OrthoBiologics

This is where creativity meets strategy. As a member of the Baxter Marketing tea...
Location
Location
United States
Salary
Salary:
168000.00 - 231000.00 USD / Year
https://www.baxter.com/ Logo
Baxter
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 4+ years of marketing experience
  • health-care/medical device industry experience required with preference to spine and/or Orthobiologics space
  • Strong results orientation and analytical skills
  • Experience in conducting successful market research, pricing and reimbursement, customer advocacy development, creative product/program development, messaging, and branding
  • Demonstrated project management experience with a cross-functional team
  • Experience with Qualitative and Competitive analysis
  • Bachelor's degree required
  • Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time
Job Responsibility
Job Responsibility
  • Partner closely with their cross-functional team and marketing leader in developing the following: Global & US long-range plans (LRP) and investment plan
  • Establish the global value proposition/evidence strategy to maximize market adoption
  • Define new product development needs versus unmet market opportunities
  • Conduct market research and assists in development of short- and long-term plans
  • Support portfolio strategy including the product road map and life cycle management
  • Support market development strategy/identification of key adoption barriers
  • Understand competitive landscape and determine game theory strategies to maximize market share
  • Qualitative Analysis, market segmentation, and pricing strategies
  • Set global product launch plans including go-to-market strategies, including developing and writing promotional pieces for targeted audience
  • Support execution in key markets to establish growth: Develop KOL relationships
What we offer
What we offer
  • Support for Parents
  • Continuing Education/ Professional Development
  • Employee Heath & Well-Being Benefits
  • Paid Time Off
  • 2 Days a Year to Volunteer
  • medical and dental coverage that start on day one
  • insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance
  • Employee Stock Purchase Plan (ESPP)
  • 401(k) Retirement Savings Plan (RSP)
  • Flexible Spending Accounts
  • Fulltime
Read More
Arrow Right
New

Senior Marketing Manager, Strategic Accounts & Revenue Programs

GitHub's Regional Marketing Team is expanding to meet the growing scale and comp...
Location
Location
United States , San Francisco
Salary
Salary:
34.00 - 36.00 USD / Hour
apexsystems.com Logo
Apex Systems
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Strong verbal and written communication skills, with the ability to craft compelling executive-level messaging and narratives
  • Deep knowledge of Account-Based Marketing (ABM) principles, strategies, and tools
  • Experience designing and executing high-touch executive engagement programs and white-glove experiences
  • Ability to work cross-functionally with Sales, Revenue Pods, and Field Marketing teams to align on pipeline objectives
  • Strong analytical and strategic thinking skills, with the ability to translate account data and pipeline signals into actionable marketing programs
  • 7 years of B2B marketing experience, with a strong focus on ABM, field marketing, executive programs, or strategic account marketing
  • Proven track record of building and scaling account-based programs that deliver measurable pipeline and revenue impact
  • Experience marketing to senior BDM and TDM audiences (C-suite, VP-level executives, and technical leaders)
  • Demonstrated success partnering with sales/revenue teams in a pod or aligned-account model
  • Strong project management skills with the ability to run multiple high-stakes programs simultaneously
Job Responsibility
Job Responsibility
  • Own regional marketing strategy and execution for Business Decision Maker (BDM) and Technical Decision Maker (TDM) audiences, serving as the primary marketing owner for strategic account engagement
  • Define and deliver an integrated plan that unifies executive programs, ABM, and industry/solution campaigns under a single, cohesive narrative
  • Lead executive programs, 1:1 and 1:few ABM initiatives, and curated account-based experiences that deepen relationships with senior stakeholders
  • Design and execute high-touch moments, including executive dinners, hospitality experiences, and bespoke engagements that accelerate strategic opportunities
  • Develop industry- and solution-specific campaigns for priority verticals, positioning our solutions as the clear choice for industry-specific challenges
  • Partner closely with Revenue Pods (sales, SDR, customer success) to align programs to top account priorities, and collaborate with product marketing, content, and field teams to deliver integrated experiences
  • Run signature programs including 1:1 ABM, industry roundtables and executive breakfasts, TDM and BDM third-party event sponsorships, and Developer- and BDM-focused Community User Groups
  • Drive sourced and influenced pipeline, strategic account progression, and executive engagement that accelerates opportunities within targeted accounts
What we offer
What we offer
  • Medical
  • Dental
  • Vision
  • Life
  • Disability
  • Other insurance plans
  • ESPP (employee stock purchase program)
  • 401K program with company match after 12 months
  • HSA (Health Savings Account)
  • SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions
  • Fulltime
Read More
Arrow Right