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We are looking for an experienced Marketing Strategist with Product Marketing Expertise who will play a critical role in shaping product success by driving strategic marketing initiatives that enhance customer engagement and adoption. They will define product positioning, messaging, and GTM strategies, ensuring alignment across Product, and Creative teams. Leveraging customer insights, competitive analysis, and performance data, they will refine messaging, optimize acquisition and retention strategies, and integrate marketing efforts across all touchpoints in the customer journey.
Job Responsibility:
Act as the lead marketer for a business unit/product, working alongside product teams to shape the marketing vision and strategy
Define and execute go-to-market strategies, ensuring a clear value proposition and effective market positioning. Influence product roadmaps by synthesizing market, customer and competitive insights, build audience segmentations and opportunity sizing
Develop and refine marketing messaging that resonates with target audiences and is seamlessly integrated across all customer touchpoints
Manage the full marketing lifecycle from product development and launch to growth and expansion, ensuring a seamless pull-through of marketing messages across every stage
Use qualitative and quantitative data to influence marketing strategies, optimize positioning, and refine messaging
Collaborate with cross-functional teams (Product, Creative, Growth) to drive product adoption and engagement
Create and lead strategic marketing campaigns, ensuring alignment with overall company goals and customer insights
Establish and track key marketing metrics, ensuring success across product launches and marketing campaigns
Act as a voice of the customer, synthesizing market research and customer feedback to drive product-market fit
Requirements:
7+ years of experience in Marketing Strategy and/or Product Marketing, preferably with a B2C company, with a track record of leading product launches
Proven experience acting as a strategic marketing leader, driving GTM strategies and product adoption
Ability to build a strategy and roadmap of projects based on data analysis, market, and customer research
Ability to synthesize market, customer, and competitive insights to build compelling positioning and messaging
Strategic mindset with the ability to think long-term while executing with precision
Strong analytical skills—comfortable working with data, running experiments, and using insights to inform decisions
Exceptional storytelling and communication skills, able to simplify complex concepts into compelling narratives
Thrive in a cross functional environment and can effectively collaborate with a wide range of stakeholders and teams
Nice to have:
Bonus points for experience in fintech-card, banking, or payments verticals.