Senior Marketing Specialist

• Develop and manage multi-channel digital campaigns including email, SEO/SEM, social media, and display advertising.
• Support execution of global marketing and revenue team plans.
• Research and synthesize market intelligence, industry trends, and competitive insights.
• Track and analyze developments impacting prospective and existing clients.
• Compile reports, track activities in CRM systems, and monitor ROI on marketing efforts.
• Assist with directory submissions, case studies, testimonials, messaging, and media lists.
• Support communication efforts including blog posts, sales collateral, newsletters, and social media content.
• Coordinate events, conferences, sponsorships, and follow-up reporting.
• Collaborate with Finance team
• create POs, send and track invoices.

• Bachelor's degree or significant experience in a marketing role, including expertise in marketing email and automation platforms (like ActiveCampaign) and CRM systems (like Salesforce).
• Exposure to enterprise-level marketing, including familiarity with B2B sales cycles and account-based marketing, is preferred.
• Comfort with analyzing data to track performance, report results and use insights to inform and refine campaigns is crucial.
• Strategic and creative mindset to help develop innovative, creative strategies and implement them across various channels.
• Strong communication and collaboration skills are needed to work effectively with sales and other teams.
• Passion to find new and better ways of doing things. Generate original and imaginative ideas or solutions for business growth.

Exposure to enterprise-level marketing, including familiarity with B2B sales cycles and account-based marketing, is preferred.

• Medical insurance
• dental insurance
• vision insurance
• basic life insurance
• 401k plan with 100% match for first 4% contributed
• 15 days of PTO per year