Senior Marketing Specialist

• Own the monthly creative planning process for paid media campaigns
• Manage & evaluate asset performance and make data-driven decisions on what to add or remove
• Traffick new creative assets to media partners (e.g., Horizon) and manage launch timelines
• Develop insights and produce reports for leadership on campaign creative effectiveness in partnership with the agency
• Lead internal ad copy creation and approval process leveraging AI tools for ideation and initial drafts
• Collaborate with compliance teams to ensure advertising standards are met
• Manage media budget invoicing and accruals to ensure accurate media spend and allocation
• Ensure timely and accurate financial documentation
• Performs other duties as assigned
• Complies with all policies and standards

• 3–5 years of recent marketing experience in planning, creating and implementing direct marketing and online advertising campaigns
• Proficiency with MS Office skills essential including Outlook
• must be extremely proficient in use of PowerPoint
• Demonstrated organizational skills to manage multiple projects along with excellent oral and written communications skills
• Strong understanding of paid media channels (Search, Social, OTT, YouTube)
• Excellent project management and stakeholder communication skills
• Detail-oriented with strong organizational and time management abilities
• Comfortable working in a fast-paced, collaborative environment
• Experience with Google Ads, RSA copywriting, and campaign optimization
• Proficiency in marketing analytics and reporting tools
• Experience with Google Ads, Meta Ads Manager

Familiarity with AI tools for marketing (e.g., Writer AI) is a plus

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Adtalem’s Flexible Time Off (FTO) Policy
• 12 Paid Holidays