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Senior Marketing & Sales Analytics Manager

https://www.tui.com Logo

TUI

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Location:
Sweden; Norway; Denmark; Finland , Stockholm

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

As a Senior Marketing & Sales Analytics Manager, you'll spearhead our analytics function within the Nordics region, providing crucial data insights that drive business performance and inform strategic decisions.

Job Responsibility:

  • Spearhead the analytics function within the Nordics region, providing crucial data insights that drive business performance and inform strategic decisions
  • Lead a team of analytics professionals, foster analytical excellence, and serve as a bridge between the analytics team and business stakeholders
  • Support the Group function with rollout of new capabilities to region and ensure local markets in Nordics are fully supported with local analyses
  • Develop and implement Nordic analytics strategies across marketing and sales
  • Partner with key stakeholders to provide data-driven insights that inform media investment decisions and ecommerce strategies
  • Manage the development of reports and dashboards that deliver actionable insights to Marketing & Sales and Commercial teams
  • Ensure data robustness through continuous automation and implementation of AI measures/capabilities
  • Oversee tracking of digital sales performance against forecasts and baselines, providing detailed analysis of performance drivers to optimize revenue and conversion across web and app
  • Work closely with business stakeholders on analytics support and with Group Analytics function to ensure alignment on platforms, data sources, and value-creation through data
  • Help shape customer analytics strategy, delivering segmentation, behavioral insights, and activation opportunities that accelerate personalization across CRM and sales channels

Requirements:

  • Proven experience in marketing and sales analytics, ideally within the travel or e-commerce sector
  • Success in leading analytics teams and developing and coaching team members
  • Comprehensive understanding of digital marketing channels, attribution, and performance measurement
  • Experience with forecasting methodologies and reporting
  • Advanced knowledge of data visualization tools and analytics platforms
  • Ability to manage multiple priorities in a dynamic environment
  • Ability to communicate fluently in a Nordic language and English
What we offer:
  • Attractive remuneration
  • Discretionary bonus schemes
  • Generous travel benefits
  • Extensive health & well-being support
  • Flexible working
  • Dynamic working environment
  • Access to TUI Learning Hub
  • Opportunities to work on global projects and teams
  • Community involvement with local charity and sustainability initiatives like the TUI Care Foundation

Additional Information:

Job Posted:
April 16, 2026

Expiration:
April 22, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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