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Senior Marketing Operations Manager

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GoodParty

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Location:
United States

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Category:
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Contract Type:
Not provided

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Salary:

136000.00 - 170000.00 USD / Year
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Job Description:

GoodParty.org – an AI-driven tech platform transforming our democracy – is looking for a Senior Marketing Operations Manager. This 100% remote role will ensure campaigns are data-driven, scalable, and optimized for growth by owning the systems, automation, and data infrastructure that power our marketing and sales efforts.

Job Responsibility:

  • Own and operate the marketing and sales operations stack end-to-end, ensuring HubSpot, outbound tooling, analytics, and integrations work reliably together as we scale
  • Manage and improve candidate ID and lead generation operations from third-party vendors including lead ingestion, email validation, enrichment, segmentation, outbound handoff, and feedback loops on lead quality
  • Serve as a senior HubSpot operator, owning workflows, properties, lifecycle stages, lists, scoring models, and automations that support acquisition, activation, and sales follow-up
  • Partner closely with Sales to improve sales ops infrastructure, including call and meeting tracking, outcome enforcement, automated follow-ups, and reliable reporting for prospect connect and connect-to-close rates
  • Implement and refine lead scoring, segmentation, and lifecycle execution, translating agreed-upon strategy into working systems that Sales and Growth actually use
  • Build and enforce campaign architecture and tracking standards, including UTMs and HubSpot Campaigns, so campaign performance can be accurately measured across HubSpot, analytics tools, and ad platforms
  • Audit, clean up, and stabilize existing marketing automation, reducing redundant workflows, preventing property conflicts across systems, and improving overall system reliability
  • Build, maintain, and enhance marketing and sales dashboards, ensuring the growth team has clear and granular visibility into funnel health, channel performance, and growth efficiency
  • Support analytics and tracking infrastructure, including GA4, GTM, Segment, and Amplitude, by cleaning up events, improving data quality, and enabling better downstream reporting
  • Improve outbound and lifecycle email operations, including deliverability, suppression logic, subscription preferences, and data sync between tools
  • Document systems, workflows, and decisions, leaving behind clear runbooks, ClickUp walkthroughs, and guidance so the team can scale without reintroducing data debt
  • Collaborate on a fast-moving, results-driven team
  • Report to the Director of Growth

Requirements:

  • 7+ years of experience in marketing operations, revenue operations, or sales operations in a high-growth environment
  • Deep, hands-on HubSpot expertise — you’ve built and maintained complex workflows, lifecycle models, scoring systems, and automations, not just used the tool
  • Strong sales ops experience, including supporting outbound motion, call and meeting tracking, follow-up workflows, and CRM data discipline
  • Comfort operating across multiple systems at once, including CRM, outbound tools, analytics platforms, and data integrations
  • Proven ability to clean up and stabilize systems, prioritize what matters, and ship improvements without breaking things
  • Strong analytical skills, with experience diagnosing funnel performance issues and translating insights into operational changes
  • High attention to detail and strong QA instincts when working with automation, tracking, and data
  • Clear communicator and documenter, able to explain complex systems to non-technical stakeholders and leave behind durable documentation
  • Ability to work cross-functionally with Marketing, Sales, Product, and Data, and to manage multiple parallel projects without losing momentum

Nice to have:

  • You’ve worked in a B2B SaaS or high-growth startup with real outbound sales motion
  • You know Python, SQL, and similar database programming languages and have worked with Databricks or Metabase
  • You’ve supported or implemented lead scoring, ICP frameworks, or lifecycle models at scale
  • You have experience with tools like Segment, Amplitude, Insycle, Instantly, or sales dialers
  • You’ve helped untangle CRM or analytics setups that were being used as both an operational system and a source of truth
  • You’ve studied, worked, or volunteered in politics, civics, or democracy reform
  • You’re motivated by GoodParty.org’s mission and want to apply your skills to something bigger than optimizing ads
What we offer:
  • 100% coverage of health, dental, and vision benefits for you and your dependents
  • Unlimited PTO (sick and vacation) policy
  • 401(k) program available so you can contribute toward retirement savings (no employer match)
  • Individual learning & development budget to fund your growth
  • Workspace setup stipend
  • $50/month to help with your internet and other expenses if you work from home
  • Co-working option we can discuss
  • Innovative Bitcoin denominated deferred bonus plan

Additional Information:

Job Posted:
January 01, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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