Senior Marketing Operations Manager Jobs

Ethos

Location:
India, Bangalore

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

We’re looking for an experienced Senior Marketing Operations Manager to oversee the delivery and analysis of Ethos’ CRM lifecycle campaigns, with an emphasis on email and SMS campaign execution. The ideal candidate is a thought partner for innovative use of experimentation, technology, data, and insights to drive campaign efficiency and effectiveness. You will also play a role in ensuring our Marketing/CRM capabilities are continuously evolving to meet the ongoing needs of the business and our customers. The position will work closely with all parts of the business to execute CRM deployment strategies that move business metrics. This is a technical role that requires a blend of hands-on execution and longer-term, strategic planning.

Job Responsibility:

Attend project kick offs and be involved in briefs to architect solutions prior to building
Clarify, capture, and optimize requirements in order to build ad-hoc and automated communications
Build, schedule, launch, and monitor complex automated and ad-hoc campaigns across email, SMS, and direct mail
Setting up and monitoring complex journeys, and automations that have static/dynamic content with actionable trigger points
Script dynamic communications to build a personalized user experience
Write SQL to manage/build data tables, and build custom audience segmentation
Maintaining and developing audience segmentation tactics by proactively guiding our team’s data pipeline and data needs
Establishing high quality processes and infrastructure for our email and SMS tooling
Codifying documentation of internal best practices, tooling, and process improvements

Requirements:

Deep experience using Iterable, Marketo or similar email management software
Email and SMS deployment experience leveraging scripting languages (liquid template language) and concepts
Extremely high attention to detail, all while managing a large volume of campaigns simultaneously
Process oriented mindset that excels in structured workflows around testing, QA, and stakeholder approvals
Strong analytical skills, competence in SQL, and experience with tools for data analysis i.e. Mode, Chartio, Redshift, Heap
Strong collaboration skills in team environments, ability to effectively work with key stakeholders
High technical aptitude with the ability to quickly ramp up on internal nuances
A minimum of 4 years of experience building cross-channel campaigns using ESP platforms and/or marketing automation platforms
Experience in launching audience-specific dynamic content lifecycle and event-triggered CRM programs
Working familiarity with HTML/CSS
Comfort with data pipelines and architecture, targeting, multi-step workflows, QA, and reporting
Strong knowledge of best practices for email creative, segmentation, dynamic content, testing methodologies, deliverability, CAN-SPAM regulations, email deployment platforms, and ESPs
Knowledge of the interconnectivity between technology and customer experience
Ability to compile a well-articulated dashboard and share performance metrics
Excellent project management skills, ability to multitask effectively, and work cross-functionally

Additional Information:

Job Posted:
December 08, 2025

Work Type:

On-site work

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Senior Marketing Operations Manager