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Senior Marketing Operations Manager

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Ethos

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Location:
India , Bangalore

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

We’re looking for an experienced Senior Marketing Operations Manager to oversee the delivery and analysis of Ethos’ CRM lifecycle campaigns, with an emphasis on email and SMS campaign execution. The ideal candidate is a thought partner for innovative use of experimentation, technology, data, and insights to drive campaign efficiency and effectiveness. You will also play a role in ensuring our Marketing/CRM capabilities are continuously evolving to meet the ongoing needs of the business and our customers. The position will work closely with all parts of the business to execute CRM deployment strategies that move business metrics. This is a technical role that requires a blend of hands-on execution and longer-term, strategic planning.

Job Responsibility:

  • Attend project kick offs and be involved in briefs to architect solutions prior to building
  • Clarify, capture, and optimize requirements in order to build ad-hoc and automated communications
  • Build, schedule, launch, and monitor complex automated and ad-hoc campaigns across email, SMS, and direct mail
  • Setting up and monitoring complex journeys, and automations that have static/dynamic content with actionable trigger points
  • Script dynamic communications to build a personalized user experience
  • Write SQL to manage/build data tables, and build custom audience segmentation
  • Maintaining and developing audience segmentation tactics by proactively guiding our team’s data pipeline and data needs
  • Establishing high quality processes and infrastructure for our email and SMS tooling
  • Codifying documentation of internal best practices, tooling, and process improvements

Requirements:

  • Deep experience using Iterable, Marketo or similar email management software
  • Email and SMS deployment experience leveraging scripting languages (liquid template language) and concepts
  • Extremely high attention to detail, all while managing a large volume of campaigns simultaneously
  • Process oriented mindset that excels in structured workflows around testing, QA, and stakeholder approvals
  • Strong analytical skills, competence in SQL, and experience with tools for data analysis i.e. Mode, Chartio, Redshift, Heap
  • Strong collaboration skills in team environments, ability to effectively work with key stakeholders
  • High technical aptitude with the ability to quickly ramp up on internal nuances
  • A minimum of 4 years of experience building cross-channel campaigns using ESP platforms and/or marketing automation platforms
  • Experience in launching audience-specific dynamic content lifecycle and event-triggered CRM programs
  • Working familiarity with HTML/CSS
  • Comfort with data pipelines and architecture, targeting, multi-step workflows, QA, and reporting
  • Strong knowledge of best practices for email creative, segmentation, dynamic content, testing methodologies, deliverability, CAN-SPAM regulations, email deployment platforms, and ESPs
  • Knowledge of the interconnectivity between technology and customer experience
  • Ability to compile a well-articulated dashboard and share performance metrics
  • Excellent project management skills, ability to multitask effectively, and work cross-functionally

Additional Information:

Job Posted:
December 08, 2025

Work Type:
On-site work
Job Link Share:

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