Senior Marketing Operations Lead (Lifecycle & Automation) Job at Marrina Decisions (Chicago)

Sr. Marketing Automation Specialist

The Sr. Marketing Automation Specialist will be the subject matter expert on all...

Location

Canada , Mississauga

Salary:

80000.00 - 87000.00 CAD / Year

PointClickCare

Expiration Date

Until further notice

Requirements

Diploma, degree or relevant certifications
5+ years of experience in similar role
Experience working in a creative studio, agency, or production environment with familiarity of print, digital, social and video production techniques
Proficient at managing multiple projects concurrently
Strong communication skills and comfortable working with colleagues at all levels of seniority within the company
Must have a sharp attention to detail
Strong inter-personal skills
Strong analytical skills
Focus and on data driven insights and outcomes
Hands-on experience in Marketo and SFDC integrations

Job Responsibility

Hands-on development and execution of journey-based marketing campaigns including campaign assets, segmentation, list management, campaign flow, form creation, testing, tracking, and reporting
Ensure that we are operating in compliance with applicable privacy laws such as CASL and GDPR
Management of platform performance and database health, including users, roles, workspaces, programs, sync/system errors, tracking, automations, segmentation, channel management, retention policies and privacy policies
Work alongside other Digital Marketing Operations analysts and specialists to ensure accuracy of reporting and data governance programs
Monitor and update scoring, MQL and lead lifecycle operational programs to support alignment between Marketing, Sales, Customer Success, and other business units
Manage integrations, including CRM, event management platform, webinar platform, live chat, and other tools in the technology stack

What we offer

Benefits starting from Day 1
Retirement Plan Matching
Flexible Paid Time Off
Wellness Support Programs and Resources
Parental & Caregiver Leaves
Fertility & Adoption Support
Continuous Development Support Program
Employee Assistance Program
Allyship and Inclusion Communities
Employee Recognition … and more

Fulltime

New

Senior Marketing Operations Lead (Lifecycle & Automation)

Marrina Decisions is seeking an experienced Senior Marketing Operations Lead to ...

Location

United States , Utah

Salary:

100000.00 - 120000.00 USD / Year

Marrina Decisions

Expiration Date

Until further notice

Requirements

7–10 years of experience in marketing operations, marketing automation, or lifecycle marketing
Strong expertise with marketing automation platforms (HubSpot, or similar)
Experience working with Salesforce CRM and marketing system integrations
Experience building lead management and lifecycle marketing frameworks
Strong analytical skills and experience with marketing performance reporting
Ability to manage complex marketing programs in a fast-paced environment
Excellent communication and collaboration skills

Job Responsibility

Design and manage lifecycle marketing programs that support lead generation, activation, and engagement
Build and optimize automated marketing campaigns across multiple channels
Develop lifecycle workflows that improve lead conversion, customer engagement, and retention
Implement segmentation and personalization strategies to improve campaign performance
Manage marketing automation platforms such as Marketo, HubSpot, or other MAP tools
Ensure proper Salesforce CRM integration and data flow
Maintain and optimize lead management, lead routing, and lifecycle models
Implement automation processes that improve marketing efficiency and scalability
Build and maintain marketing dashboards and reporting frameworks
Monitor campaign performance and key engagement metrics

What we offer

Health Benefits
Paid Vacation
Paid Holidays
Paid Sick Time
Opportunity to work with innovative enterprise clients and leading technologies in the MarTech ecosystem

Fulltime

Senior Marketing Operations Lead

Marrina Decisions is seeking an experienced Senior Marketing Operations Lead to ...

Location

United States

Salary:

100000.00 - 120000.00 USD / Year

Marrina Decisions

Expiration Date

Until further notice

Requirements

7–10 years of experience in marketing operations, marketing automation, or lifecycle marketing
Strong expertise with marketing automation platforms (HubSpot, or similar)
Experience working with Salesforce CRM and marketing system integrations
Experience building lead management and lifecycle marketing frameworks
Strong analytical skills and experience with marketing performance reporting
Ability to manage complex marketing programs in a fast-paced environment
Excellent communication and collaboration skills

Job Responsibility

Design and manage lifecycle marketing programs that support lead generation, activation, and engagement
Build and optimize automated marketing campaigns across multiple channels
Develop lifecycle workflows that improve lead conversion, customer engagement, and retention
Implement segmentation and personalization strategies to improve campaign performance
Manage marketing automation platforms such as Marketo, HubSpot, or other MAP tools
Ensure proper Salesforce CRM integration and data flow
Maintain and optimize lead management, lead routing, and lifecycle models
Implement automation processes that improve marketing efficiency and scalability
Build and maintain marketing dashboards and reporting frameworks
Monitor campaign performance and key engagement metrics

What we offer

Health Benefits
Paid Vacation
Paid Holidays
Paid Sick Time
Opportunity to work with innovative enterprise clients and leading technologies in the MarTech ecosystem

Fulltime

Senior Marketing Operations Lead

Marrina Decisions is seeking an experienced Senior Marketing Operations Lead to ...

Location

United States

Salary:

100000.00 - 120000.00 USD / Year

Marrina Decisions

Expiration Date

Until further notice

Requirements

7–10 years of experience in marketing operations, marketing automation, or lifecycle marketing
Strong expertise with marketing automation platforms (HubSpot, or similar)
Experience working with Salesforce CRM and marketing system integrations
Experience building lead management and lifecycle marketing frameworks
Strong analytical skills and experience with marketing performance reporting
Ability to manage complex marketing programs in a fast-paced environment
Excellent communication and collaboration skills
Candidates must be U.S. Citizens or authorized to work in the United States without corporate sponsorship

Job Responsibility

Design and manage lifecycle marketing programs that support lead generation, activation, and engagement
Build and optimize automated marketing campaigns across multiple channels
Develop lifecycle workflows that improve lead conversion, customer engagement, and retention
Implement segmentation and personalization strategies to improve campaign performance
Manage marketing automation platforms such as Marketo, HubSpot, or other MAP tools
Ensure proper Salesforce CRM integration and data flow
Maintain and optimize lead management, lead routing, and lifecycle models
Implement automation processes that improve marketing efficiency and scalability
Build and maintain marketing dashboards and reporting frameworks
Monitor campaign performance and key engagement metrics

What we offer

Health Benefits
Paid Vacation
Paid Holidays
Paid Sick Time
Opportunity to work with innovative enterprise clients and leading technologies in the MarTech ecosystem

Fulltime

Senior Marketing Operations Lead

Marrina Decisions is seeking an experienced Senior Marketing Operations Lead to ...

Location

United States

Salary:

100000.00 - 120000.00 USD / Year

Marrina Decisions

Expiration Date

Until further notice

Requirements

7–10 years of experience in marketing operations, marketing automation, or lifecycle marketing
Strong expertise with marketing automation platforms (HubSpot, or similar)
Experience working with Salesforce CRM and marketing system integrations
Experience building lead management and lifecycle marketing frameworks
Strong analytical skills and experience with marketing performance reporting
Ability to manage complex marketing programs in a fast-paced environment
Excellent communication and collaboration skills

Job Responsibility

Design and manage lifecycle marketing programs that support lead generation, activation, and engagement
Build and optimize automated marketing campaigns across multiple channels
Develop lifecycle workflows that improve lead conversion, customer engagement, and retention
Implement segmentation and personalization strategies to improve campaign performance
Manage marketing automation platforms such as Marketo, HubSpot, or other MAP tools
Ensure proper Salesforce CRM integration and data flow
Maintain and optimize lead management, lead routing, and lifecycle models
Implement automation processes that improve marketing efficiency and scalability
Build and maintain marketing dashboards and reporting frameworks
Monitor campaign performance and key engagement metrics

What we offer

Health Benefits
Paid Vacation
Paid Holidays
Paid Sick Time
Opportunity to work with innovative enterprise clients and leading technologies in the MarTech ecosystem

Fulltime

Senior Marketing Manager

Outpost24 is seeking a Senior Marketing Manager to join our team in Barcelona! I...

Location

Spain , Barcelona

Salary:

Not provided

Outpost24 Group

Expiration Date

Until further notice

Requirements

5-10 years of proven experience delivering complex B2B marketing campaigns across digital, events, and ABM
5-10 years in B2B marketing in IT/SaaS industry
cybersecurity experience is a strong advantage
Proficient with Marketing Automation Platforms (e.g., HubSpot, Pardot, Marketo) for nurturing and campaign deployment
Experienced with CRM systems (e.g., Salesforce) for lead tracking, reporting, and sales enablement
Strong analytical and funnel reporting skills
comfortable using web analytics tools (e.g., Google Analytics)
Solid understanding of SEO/SEM as it relates to campaign performance and landing page optimization

Job Responsibility

Oversee the full campaign lifecycle, from concept to launch, ensuring alignment with sales goals, smart resource allocation, and strong pipeline generation from new logos
Define annual and quarterly campaign strategies using persona-based and ABM best practices, including audience segmentation, messaging, and value propositions for the ASM product suite
Conduct market and competitive research to identify opportunities and strengthen campaign positioning
Manage the campaign budget and report monthly on spend and ROI to leaders
Plan and execute end-to-end integrated campaigns across digital, events, and ABM channels
Coordinate with marketing teams (email, paid media, social, product marketing, field) to support campaign goals and nurture leads
Manage cross-functional tasks with strong project management, ensuring timelines, scope, and stakeholder needs (content, design, product marketing) are met
Define and oversee the prospect journey to convert MQLs into SQLs and drive pipeline opportunities
Work closely with Marketing Operations, Product Marketing, Channel Marketing, Sales, and other teams to ensure campaigns are supported and leads are handled effectively
Collaborate with stakeholders across the business while balancing competing priorities

What we offer

A flat organizational structure and lots of autonomy
The opportunity to be part of a fast-growing and fun European cybersecurity company
A healthy work-life balance, so you can enjoy flexible work hours and a hybrid working environment (2-3 days in office)
Employees also benefit from regular performance conversations with their managers, focused on development, career progression, and self improvement
Join our team in Barcelona and experience a workplace that’s as vibrant as the city, from fun socials, great perks, and a collaborative environment

Manager, Revenue Operations

The Revenue Operations team at Qualia is a dynamic and analytical group that is ...

Location

United States , Austin

Salary:

Not provided

Qualia

Expiration Date

Until further notice

Requirements

5-7 years of experience in a Sales Operations, Marketing Operations, or Revenue Operations role
At least 1-2 years of direct people management experience
Proven experience leading, mentoring, and inspiring a team of operations professionals
Deep expertise in sales and marketing funnel management, lead lifecycle, and GTM processes, preferably in a B2B SaaS environment
Advanced proficiency with CRM systems (Salesforce preferred) and hands-on experience with a major Marketing Automation Platform
Strong analytical skills with the ability to manipulate data, identify trends, and provide actionable insights
Excellent project management and organizational skills, with a proven ability to manage multiple complex projects in a fast-paced environment
Exceptional communication and interpersonal skills, with the ability to build strong relationships and collaborate effectively with senior leadership and cross-functional teams
A proactive, results-driven mindset with a passion for process improvement and operational excellence
Based in Austin, TX, with the ability to work in the office a minimum of two days per week is required

Job Responsibility

Lead, mentor, and develop a high-performing team of 5 Sales and Marketing Operations professionals, fostering a culture of collaboration and continuous improvement
Partner closely with Sales, Marketing, and other GTM leaders to define strategic priorities, identify opportunities for improvement, and execute on key operational initiatives
Optimize the usage of our GTM technology stack to improve process efficiency and user effectiveness
Manage the end-to-end lead lifecycle, including lead scoring, routing, nurturing, and marketing attribution models to ensure a seamless handoff of high-quality leads from Marketing to Sales
Oversee core sales operations functions, including territory design and management, revenue and sales planning, and rules of engagement
Develop and maintain a suite of reports and dashboards to track key performance indicators (KPIs) across the entire funnel, from marketing campaign performance to sales pipeline health and forecasting, including the QBR, MBR, and forecasting motion
Champion data integrity within our systems through process improvements, data governance policies, and enablement for the GTM teams
Proactively identify and lead projects to streamline processes, improve system workflows, and enhance the overall productivity of the sales and marketing teams

What we offer

Comprehensive health plans
A 401k program
Commuter benefits
Professional development
Parental leave
A flexible time off policy
Robust online onboarding program
Biweekly all hands meetings
A variety of internal virtual events to keep employees connected

Fulltime

Senior Content Marketing Manager

We’re looking for a highly strategic Senior Content Marketing Manager to own the...

Location

United States; Canada , Austin; Raleigh; Nashville; Toronto

Salary:

110000.00 - 162000.00 USD / Year

CaptivateIQ

Expiration Date

Until further notice

Requirements

7–10 years of B2B content experience with a track record of building programs that drive measurable impact across awareness and demand
Deep experience collaborating with executives, customers, and SMEs to produce differentiated market-shaping thought leadership and category narratives
Proven ownership of organic social strategies: channel planning, voice development, executive social, employee advocacy, and social listening/engagement
Strong editorial judgment and storytelling skills with the ability to translate complex concepts into simple, compelling narratives
Proficiency with SEO, content analytics, and experimentation to prioritize topics, optimize distribution, and demonstrate ROI
Hands‑on writing and editing skills across long‑form, short‑form, and multimedia formats
comfortable giving and receiving editorial feedback
Experience coordinating external partners and vendors, including budgeting and capacity planning for outsourced work
Familiarity with tools such as CMS platforms, SEO suites, analytics, social scheduling and listening, project management, and marketing automation

Job Responsibility

Build and continuously evolve a company‑wide content strategy aligned to growth priorities, target segments, and the buyer journey, translating strategy into clear editorial roadmaps and channel plans
Own and manage integrated content and social calendars, ensuring the right mix of campaigns, thought leadership, product narratives, customer stories, and lifecycle content is planned, produced, and shipped on time
Own the organic brand awareness motion via social: define content pillars and social voice, executive social and employee advocacy programs, channel‑specific formats, and trend/reactive content guidelines
Partner with customers and subject matter experts (SMEs) to develop unique points of view on the market, shaping signature assets such as category narratives, executive bylines, long‑form guides, research reports, and event keynotes
Lead the development of cornerstone content and atomize it across blog, social, newsletter, sales enablement, webinars, video, podcasts, and field events to maximize reach and ROI
Establish an editorial governance model including voice and tone, messaging guardrails, briefing templates, and QA standards to ensure clarity, consistency, and brand integrity
Collaborate with Product Marketing, Growth, Comms, Field, and Sales to align content with launches, demand programs, events, and enablement needs, setting clear briefs and success metrics
Measure, analyze, and report on content performance (traffic, engagement, pipeline, SEO, social share of voice), translating metrics into an experimentation roadmap to drive continuous growth and audience building
Coordinate external partners (agencies and freelancers) with clear briefs, SLAs, and editorial standards to scale production as needed
Drive operational excellence across intake, prioritization, production workflows, and reviews, improving speed‑to‑publish and content quality

What we offer

(US-ONLY) 100% of medical, dental, and vision covered including 75% for dependents
Flexible vacation days and quarterly mental health days so you can recharge
Enjoy a one-time expense on your 1-year work anniversary (to use for travel, home furnishings, fancy meal)
One time work from home stipend & annual stipends for professional development and caretaking
Virtual team lunches to keep you connected
(US-ONLY) 401k plan to participate in and save towards the future
Newest Apple products to help you do your best work
Employee Resource Groups (ERGs) to support and celebrate the shared identities and life experiences of communities within CaptivateIQ. ERGs directly support our company-wide DEI goals as a space for developing and retaining diverse talent

Fulltime

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Senior Marketing Operations Lead (Lifecycle & Automation)

Job Responsibility

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