Senior Marketing Operations Lead (Lifecycle & Automation) Job at Marrina Decisions (Utah)

Senior Marketing Operations Lead (Lifecycle & Automation)

Location

United States , Chicago

Salary:

100000.00 - 120000.00 USD / Year

Marrina Decisions

Expiration Date

Until further notice

Requirements

7–10 years of experience in marketing operations, marketing automation, or lifecycle marketing
Strong expertise with marketing automation platforms (HubSpot, or similar)
Experience working with Salesforce CRM and marketing system integrations
Experience building lead management and lifecycle marketing frameworks
Strong analytical skills and experience with marketing performance reporting
Ability to manage complex marketing programs in a fast-paced environment
Excellent communication and collaboration skills

Job Responsibility

Design and manage lifecycle marketing programs that support lead generation, activation, and engagement
Build and optimize automated marketing campaigns across multiple channels
Develop lifecycle workflows that improve lead conversion, customer engagement, and retention
Implement segmentation and personalization strategies to improve campaign performance
Manage marketing automation platforms such as Marketo, HubSpot, or other MAP tools
Ensure proper Salesforce CRM integration and data flow
Maintain and optimize lead management, lead routing, and lifecycle models
Implement automation processes that improve marketing efficiency and scalability
Build and maintain marketing dashboards and reporting frameworks
Monitor campaign performance and key engagement metrics

What we offer

Health Benefits
Paid Vacation
Paid Holidays
Paid Sick Time

Fulltime

Senior Marketing Operations Lead

Marrina Decisions is seeking an experienced Senior Marketing Operations Lead to ...

Location

United States

Salary:

100000.00 - 120000.00 USD / Year

Marrina Decisions

Expiration Date

Until further notice

Requirements

7–10 years of experience in marketing operations, marketing automation, or lifecycle marketing
Strong expertise with marketing automation platforms (HubSpot, or similar)
Experience working with Salesforce CRM and marketing system integrations
Experience building lead management and lifecycle marketing frameworks
Strong analytical skills and experience with marketing performance reporting
Ability to manage complex marketing programs in a fast-paced environment
Excellent communication and collaboration skills
Candidates must be U.S. Citizens or authorized to work in the United States without corporate sponsorship

Job Responsibility

Design and manage lifecycle marketing programs that support lead generation, activation, and engagement
Build and optimize automated marketing campaigns across multiple channels
Develop lifecycle workflows that improve lead conversion, customer engagement, and retention
Implement segmentation and personalization strategies to improve campaign performance
Manage marketing automation platforms such as Marketo, HubSpot, or other MAP tools
Ensure proper Salesforce CRM integration and data flow
Maintain and optimize lead management, lead routing, and lifecycle models
Implement automation processes that improve marketing efficiency and scalability
Build and maintain marketing dashboards and reporting frameworks
Monitor campaign performance and key engagement metrics

What we offer

Health Benefits
Paid Vacation
Paid Holidays
Paid Sick Time
Opportunity to work with innovative enterprise clients and leading technologies in the MarTech ecosystem

Fulltime

Senior Marketing Operations Lead

Marrina Decisions is seeking an experienced Senior Marketing Operations Lead to ...

Location

United States

Salary:

100000.00 - 120000.00 USD / Year

Marrina Decisions

Expiration Date

Until further notice

Requirements

7–10 years of experience in marketing operations, marketing automation, or lifecycle marketing
Strong expertise with marketing automation platforms (HubSpot, or similar)
Experience working with Salesforce CRM and marketing system integrations
Experience building lead management and lifecycle marketing frameworks
Strong analytical skills and experience with marketing performance reporting
Ability to manage complex marketing programs in a fast-paced environment
Excellent communication and collaboration skills

Job Responsibility

Design and manage lifecycle marketing programs that support lead generation, activation, and engagement
Build and optimize automated marketing campaigns across multiple channels
Develop lifecycle workflows that improve lead conversion, customer engagement, and retention
Implement segmentation and personalization strategies to improve campaign performance
Manage marketing automation platforms such as Marketo, HubSpot, or other MAP tools
Ensure proper Salesforce CRM integration and data flow
Maintain and optimize lead management, lead routing, and lifecycle models
Implement automation processes that improve marketing efficiency and scalability
Build and maintain marketing dashboards and reporting frameworks
Monitor campaign performance and key engagement metrics

What we offer

Health Benefits
Paid Vacation
Paid Holidays
Paid Sick Time
Opportunity to work with innovative enterprise clients and leading technologies in the MarTech ecosystem

Fulltime

Senior Marketing Operations Lead

Marrina Decisions is seeking an experienced Senior Marketing Operations Lead to ...

Location

United States

Salary:

100000.00 - 120000.00 USD / Year

Marrina Decisions

Expiration Date

Until further notice

Requirements

7–10 years of experience in marketing operations, marketing automation, or lifecycle marketing
Strong expertise with marketing automation platforms (HubSpot, or similar)
Experience working with Salesforce CRM and marketing system integrations
Experience building lead management and lifecycle marketing frameworks
Strong analytical skills and experience with marketing performance reporting
Ability to manage complex marketing programs in a fast-paced environment
Excellent communication and collaboration skills

Job Responsibility

Design and manage lifecycle marketing programs that support lead generation, activation, and engagement
Build and optimize automated marketing campaigns across multiple channels
Develop lifecycle workflows that improve lead conversion, customer engagement, and retention
Implement segmentation and personalization strategies to improve campaign performance
Manage marketing automation platforms such as Marketo, HubSpot, or other MAP tools
Ensure proper Salesforce CRM integration and data flow
Maintain and optimize lead management, lead routing, and lifecycle models
Implement automation processes that improve marketing efficiency and scalability
Build and maintain marketing dashboards and reporting frameworks
Monitor campaign performance and key engagement metrics

What we offer

Health Benefits
Paid Vacation
Paid Holidays
Paid Sick Time
Opportunity to work with innovative enterprise clients and leading technologies in the MarTech ecosystem

Fulltime

Senior Lifecycle Marketing Manager

We’re seeking a self-starter and results-driven lifecycle marketer to lead our e...

Location

Mexico , Mexico City

Salary:

Not provided

EarnIn

Expiration Date

Until further notice

Requirements

4+ years leading the end-to-end development of multi-channel lifecycle marketing initiatives from strategy to execution to optimization, working with cross-functional partners
Proficient in marketing automation platforms such as Braze, Iterable, etc., or willingness to learn
Proficient using AI tools (e.g., ChatGPT/Claude, Agentic workflow builders, Zapier) to accelerate lifecycle work—creative generation, generating personalization ideas, summarizing performance insights, and automating repeatable ops tasks
Demonstrated expertise in iterative testing and campaign optimization through A/B and/or multivariate testing
Data-centric mindset. Proficiency in utilizing analytical tools such as Tableau, Amplitude, Looker, Periscope, etc., to craft compelling narratives that highlight the performance of campaigns
Complete understanding of the different stages of lifecycle marketing and journey mapping, with a preference for experience across multiple stages of the lifecycle versus just acquisition
Incredibly inquisitive and customer-centric, with a desire to know why people do what they do and how to improve their lives
Strong attention to detail, with a sense of achievement when finding errors during QA
HTML/CSS + templating for lifecycle marketing messages (e.g., Liquid/Handlebars or similar)

Job Responsibility

Own lifecycle marketing growth strategies and execution across owned channels (email, SMS, push, in-app) to drive adoption and retention of EarnIn’s core products
Own end-to-end lifecycle campaign operations (setup → QA → deploy → monitor), ensuring high-quality, on-time delivery across channels
Be the hands-on expert for our automation platform: journey builds, dynamic content/personalization logic, template frameworks, audience management, and channel orchestration
Use AI to accelerate campaign ops: generate copy variants, assist QA, summarize results, and automate repeatable workflows—while maintaining brand and compliance guardrails
Own lifecycle reporting and performance readouts: build/maintain dashboards, monitor trends, and translate results into recommendations
Ensures flawless execution at scale through disciplined intake, rigorous QA, clear documentation, and proactive monitoring—delivering accurate, on-time launches with minimal errors and continuous process improvement
Proactively identify and execute new opportunities that provide incremental value to Community Members

What we offer

healthcare
internet and cell phone reimbursement
learning and development stipend
potential opportunities to travel to our Mountain View headquarters

Fulltime

Senior Lifecycle Marketing Manager

Location

Mexico , Mexico City

Salary:

Not provided

EarnIn

Expiration Date

Until further notice

Requirements

4+ years leading the end-to-end development of multi-channel lifecycle marketing initiatives from strategy to execution to optimization, working with cross-functional partners
Proficient in marketing automation platforms such as Braze, Iterable, etc., or willingness to learn
Proficient using AI tools (e.g., ChatGPT/Claude, Agentic workflow builders, Zapier) to accelerate lifecycle work—creative generation, generating personalization ideas, summarizing performance insights, and automating repeatable ops tasks
Demonstrated expertise in iterative testing and campaign optimization through A/B and/or multivariate testing
Data-centric mindset. Proficiency in utilizing analytical tools such as Tableau, Amplitude, Looker, Periscope, etc., to craft compelling narratives that highlight the performance of campaigns
Complete understanding of the different stages of lifecycle marketing and journey mapping, with a preference for experience across multiple stages of the lifecycle versus just acquisition
Incredibly inquisitive and customer-centric, with a desire to know why people do what they do and how to improve their lives
Strong attention to detail, with a sense of achievement when finding errors during QA
HTML/CSS + templating for lifecycle marketing messages (e.g., Liquid/Handlebars or similar)

Job Responsibility

Own lifecycle marketing growth strategies and execution across owned channels (email, SMS, push, in-app) to drive adoption and retention of EarnIn’s core products
Own end-to-end lifecycle campaign operations (setup → QA → deploy → monitor), ensuring high-quality, on-time delivery across channels
Be the hands-on expert for our automation platform: journey builds, dynamic content/personalization logic, template frameworks, audience management, and channel orchestration
Use AI to accelerate campaign ops: generate copy variants, assist QA, summarize results, and automate repeatable workflows—while maintaining brand and compliance guardrails
Own lifecycle reporting and performance readouts: build/maintain dashboards, monitor trends, and translate results into recommendations
Ensures flawless execution at scale through disciplined intake, rigorous QA, clear documentation, and proactive monitoring—delivering accurate, on-time launches with minimal errors and continuous process improvement
Proactively identify and execute new opportunities that provide incremental value to Community Members

What we offer

healthcare
internet/cell phone reimbursement
learning and development stipend
potential opportunities to travel to our Palo Alto HQ

Fulltime

Senior Lifecycle Marketing Manager

Location

Australia , Sydney

Salary:

125000.00 USD / Year

Hapana

Expiration Date

Until further notice

Requirements

5+ years of experience in B2B SaaS marketing, CRM/lifecycle marketing, demand generation, or growth marketing roles
Proven experience owning and optimizing end-to-end lead lifecycle programs from MQL through pipeline generation with analytical mindset
Strong hands-on experience with HubSpot CRM and Marketing Hub, including workflows, automation, segmentation, lead scoring, reporting, and lifecycle management
Practical experience leveraging AI-powered tools and automation to improve SDR/BDR efficiency, campaign execution, content workflows, personalization, and reporting
Experience working closely with Revenue Operations and Sales teams to optimise funnel performance, pipeline visibility, lead qualification frameworks, and GTM operational processes
Strong working knowledge of Google Analytics (GA4), Google Ads, and LinkedIn Campaign Manager, with the ability to measure campaign effectiveness and pipeline impact
Experience managing CRM integrations and GTM tooling, including Chili Piper and other lead routing, enrichment, or automation platforms
Demonstrated experience building and scaling ABM programs for enterprise or mid-market accounts
Experience executing integrated campaigns across email, nurture, events, paid acquisition, and outbound motions
Experience using Notion or similar project/documentation platforms to manage cross-functional marketing initiatives and operational processes

Job Responsibility

Lead the demand generation and lead journey from MCL to MQL, including lifecycle design, nurturing, and sales handover to improve conversion and pipeline quality
Lead the adoption and optimisation of AI-powered workflows across CRM, lifecycle marketing, AI SDR/BDR operations, and GTM intelligence to improve lead qualification, conversion efficiency, personalization, forecasting visibility, and operational scale
Drive lifecycle marketing strategy and campaign execution within the CRM, partnering closely with the RevOps to optimise customer journeys, segmentation, nurture programs, and conversion performance across the funnel
Build and optimise full-funnel lifecycle programs across acquisition, customer engagement, expansion, and retention to maximise LTV and revenue growth while owning lifecycle performance analysis and experimentation strategy
End-to-end HubSpot website integration, including analytics, forms, CTAs, automated email journeys, workflows, and lifecycle tracking to support lead capture, nurturing, and conversion optimisation
Lead integrated campaigns (email marketing, nurture programs, and events) optimizing sequencing, personalization, and timing to support longer buying cycles and enterprise decision-making
Own ABM strategy, execution, and performance for priority segments and target accounts, driving enterprise pipeline through integrated campaigns aligned to product and ICP
Act as a cross-functional partner across Marketing, Sales, Product Marketing, and Revenue Operations to operationalise GTM strategy, align lifecycle execution to company growth priorities, and improve enterprise revenue outcomes

Fulltime

Senior Marketing Automation Manager

The EverPro business within EverCommerce offers business management solutions th...

Location

United States

Salary:

130000.00 - 140000.00 USD / Year

EverCommerce

Expiration Date

Until further notice

Requirements

7+ years of experience in lifecycle marketing, marketing automation, marketing operations, or a related field
SaaS and/or B2B experience strongly preferred
3+ years of people leadership experience, including leading teams through platform migrations or complex cross-functional initiatives
Deep Marketo expertise required
Marketo certification strongly preferred
Hands-on experience with multiple MAPs (e.g., HubSpot, Pardot, Eloqua, Acoustic, Marketo) and demonstrated success migrating between platforms
Proven ability to build and execute full-funnel lifecycle strategies that drive measurable business outcomes while adhering to compliance and data governance standards
Strong working knowledge of Salesforce and CRM–MAP integrations supporting personalization and closed-loop reporting
Experience designing scalable data architecture for segmentation, scoring, attribution, and reporting
Strong analytical skills with the ability to translate performance data into actionable strategy and prioritization decisions

Job Responsibility

Own and drive the end-to-end lifecycle marketing strategy across acquisition, nurture, conversion, onboarding, retention, expansion, and advocacy, with clear performance goals tied to pipeline contribution, conversion rates, customer retention, and lifetime value
Translate business priorities into lifecycle programs that materially improve funnel performance, customer engagement, and revenue outcomes
Establish clear success metrics and reporting frameworks to evaluate lifecycle effectiveness, incremental lift, and ROI
Lead the consolidation and migration of multiple brands from various Marketing Automation Platforms (MAPs) into Marketo, owning both strategy and execution across campaigns, programs, content, landing pages, reporting and analytics, scoring models, data architecture, compliance, and governance requirements
Own and optimize Marketo instance(s) to meet the needs of individual solution brands, leveraging advanced automation, personalization, dynamic content, and scalable program design
Develop and maintain a clean, scalable data architecture that supports segmentation, scoring, attribution, and closed-loop reporting across the lifecycle
Manage and oversee day-to-day lifecycle and marketing automation activities, including campaign setup, segmentation, scheduling, QA testing, tagging, and deployment of one-time, recurring, triggered, and dynamic campaigns
Continuously optimize existing automated programs and launch new initiatives based on customer insights, behavioral data, and performance trends
Analyze content, messaging, CTAs, landing pages, and funnel performance to inform strategy and drive ongoing improvement
Proactively troubleshoot technical issues related to data integrations, lead scoring, CRM sync, and campaign execution prior to launch

What we offer

Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
Continued investment in your professional development
Day 1 robust health and wellness benefits, including an annual wellness stipend
401k with up to a 4% match
Flexible and generous (FTO) time-off
Employee Stock Purchase Program

Fulltime

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Senior Marketing Operations Lead (Lifecycle & Automation)

Job Description

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Requirements

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What we offer

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