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Hostaway Logo Hostaway · -

Senior Marketing Operations Analyst

Argentina, Buenos Aires · Job Posted January 03, 2026
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Job Description

Hostaway is a SaaS scale-up transforming the vacation rental industry. We're hiring a Senior Marketing Operations Analyst who will own top-of-funnel tracking, elevate our GA4 implementation, and build reliable reporting that guides spend and growth. You will partner closely with Revenue Operations and Marketing to standardize data, surface insights, and improve conversion across channels.

Job Responsibility

  • Own end-to-end top-of-funnel tracking across web and paid channels, including UTM standards for source, medium, and campaign
  • Improve GA4 configuration and conversion tracking, maintain Google Tag Manager tags and events, and ensure consent-aware analytics
  • Define and enforce a UTM taxonomy and naming standards that prevent attribution leaks and double-counting
  • Build, maintain, and QA dashboards for Marketing performance in Tableau or Looker. Automate weekly and monthly reporting
  • Partner with HubSpot and Salesforce admins to align the lead lifecycle, campaign member statuses, and definitions for MQL, SAL, and SQL so they are consistent and reportable
  • Reconcile web analytics with CRM data to validate pipeline influence, revenue impact, and spend efficiency
  • Write SQL for ad-hoc analysis, including data quality checks and troubleshooting across the funnel
  • Collaborate with Paid Media, Content, and Product Marketing teams to instrument experiments and measure impact with clear success metrics

Requirements

  • Hands-on GA4 and Google Tag Manager experience, including events, conversions, and cross-domain tracking
  • Consent management familiarity and a basic understanding of privacy constraints
  • Proven experience with HubSpot and Salesforce in a B2B funnel, covering lead lifecycle, campaigns, and reporting
  • BI experience with Looker, or a similar enterprise-grade BI tool
  • Strong SQL skills using joins, CTEs, and window functions, with confidence validating data end to end
  • Experience building marketing reporting and enforcing UTM standards

Nice to have

  • Experience with ad platforms’ conversion APIs and offline conversions
  • BigQuery experience and familiarity with ETL or ELT tools such as dbt, Airflow or Cloud Composer, and Fivetran

What we offer

  • Competitive Compensation based on market rates in the country of the applicant
  • 100% Remote work from anywhere within your country of residence
  • Equity in the form of valuable stock options
  • Values-Driven Leadership
  • Professional Growth and career advancement opportunities
  • Annual Paid Leave aligned with country-specific norms
  • Geographic Specific Benefits such as Health Insurance and Pensions where customary
  • Dynamic Team Culture with a global company
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