Senior Marketing Manager Job at LOM Financial Group

Job Description

The Senior Marketing Manager will plan, execute and continuously improve B2C marketing campaigns that encourage prospective and existing clients to engage with LOM and ultimately bring their business to the firm. The role requires a practical, commercially minded marketer who can combine brand judgement, campaign delivery, channel knowledge and strong data interrogation to identify what will make a measurable difference. Working closely with the Global Head of Marketing, this person will take ownership of campaign activity from insight and planning through to delivery, reporting and optimisation. They will be expected to manage up effectively, bring forward ideas, support priorities across the marketing function and translate data into clear recommendations for action.

Job Responsibility

Lead end-to-end B2C campaigns across multiple channels, including digital, social, email, web, content, events and partner or referral activity where relevant
Translate business objectives into campaign plans with clear audiences, propositions, messages, timelines, owners and success measures
Manage campaign delivery from concept through to launch, monitoring, optimisation and post-campaign review
Ensure activity is practical, well-coordinated and designed to encourage client engagement, enquiries and conversion
Interrogate campaign, client, market and competitor data to understand what is working, what is not, and where LOM should focus its marketing effort
Define meaningful measures of success, track performance and produce clear reporting that explains the "so what" behind the numbers
Use insight to recommend changes to targeting, messaging, channel mix, content and budget allocation
Build a test-and-learn approach so that marketing decisions are evidence-led rather than assumption-led
Develop clear, compelling campaign messaging that reflects LOM's boutique, client-focused positioning and differentiates the firm from larger private banks and broader wealth platforms
Shape content across channels so that it is relevant, credible and action-oriented for target client segments
Maintain consistency of tone and quality across digital content, email campaigns, social activity, presentations, event materials and other client-facing communications
Work with internal stakeholders to turn business knowledge and investment insight into accessible marketing content
Bring curiosity about AI and emerging marketing tools, with a willingness to explore practical use cases that improve speed, creativity, personalisation or campaign effectiveness
Suggest new ideas, try new approaches and learn quickly from outcomes
Identify opportunities to improve marketing processes, campaign workflows, reporting and collaboration across the business
Balance innovation with the judgement required in a regulated financial services environment
Support the Global Head of Marketing by managing priorities, keeping work on track and escalating risks or decisions clearly and early
Manage up effectively by providing concise updates, well-considered recommendations and practical options
Work collaboratively with senior leaders, client-facing colleagues and operational teams to ensure marketing activity aligns with business priorities
Take responsibility for the quality, timeliness and commercial relevance of work delivered

Requirements

At least 5 years' experience in marketing, ideally with exposure to financial services, fintech, wealth management, investment services or another regulated/professional services environment
Proven experience planning and delivering multi-channel B2C campaigns with measurable commercial outcomes
Strong digital marketing capability across email, web, social, content, paid or organic channels, campaign automation and performance reporting
Confident using analytics and reporting tools such as Google Analytics, Looker Studio, Power BI, CRM reporting, marketing automation platforms or similar tools
Ability to interpret data, identify patterns and convert analysis into clear recommendations for marketing action
Strong writing and editing skills, with the ability to adapt content for different audiences and channels
Understanding of brand, customer engagement, lead generation, campaign optimisation and client journey thinking
Awareness of compliance, reputational and approval considerations in financial services marketing
Commercially curious
Accountable
Data-led
Innovative and practical
Collaborative
Able to manage up
High standards
Adaptable

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Senior Marketing Manager

Job Description

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