This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
We’re hiring a senior marketing manager to lead on new restaurant openings and regional/local marketing. You’ll play a pivotal role in delivering the vision of becoming the most-loved QSR brand in the UK & Ireland as we expand at pace, opening up to 50 restaurants a year. You’ll lead end-to-end marketing strategies for new openings, develop insight-driven regional plans that balance nationwide impact with local relevance, and develop and maintain local marketing toolkits and systems, bringing campaigns and launches to life across OOH, PR, digital, social, events and partnerships. You’ll manage a Marketing Executive and agencies, while working closely with cross-functional teams within marketing, across the business and beyond. National travel is essential for this role. You’ll be out in restaurants around the country every week and attend new openings.
Job Responsibility:
Lead, develop and execute multi-channel marketing plans which drive hype and footfall for new restaurant openings – across OOH, PR, digital, social media, print, events, community engagement and press days
Considering market needs, data and opportunity, evaluate when to activate regional campaigns and hyper-local activity to drive sales – develop and execute plans accordingly
Identify and activate against local moments which enable the brand to drive awareness and brand love
Lead the launch of our new Local Marketing Toolkit to support restaurants with local marketing opportunities, then maintain and develop the toolkits and systems as required
Collaborate with and update internal and external teams and stakeholders, including our Leadership Team
Bring a local lens to national activity, suggesting how we can amplify for maximum impact
Be the voice of restaurant operations within the Marketing team, sharing helpful information and insights wherever relevant
Lead, manage and develop the Marketing Executive
Requirements:
Extensive experience in marketing, ideally with proven experience in a role focused on local marketing and/or new openings, within multi-site businesses
Strong project management, budgeting, and cross-team coordination skills
Experience managing agencies
Ability to analyse performance and optimise campaigns
Excellent communication with internal and external stakeholders
What we offer:
Competitive salary and bonus scheme
£5,000 cash car allowance and Tusker salary sacrifice company car scheme
Benefits platform, including gym discounts and cycle to work