Senior Marketing Manager

• Lead and manage multiple concurrent go‑to‑market and sales initiatives that support PHT revenue growth objectives
• Own end‑to‑end project execution, including scope definition, timelines, dependencies, risks, and stakeholder communication
• Drive launch campaigns focused on targeting and prospecting new business opportunities, including both new logos and upsell / cross‑sell initiatives
• Partner with Sales and Marketing to design and execute pricing and promotional campaigns aligned to business strategy
• Identify and execute cross‑sell opportunities across the PHT portfolio in collaboration with product, sales, and marketing teams
• Lead customer retention risk analysis efforts, leveraging data to identify high‑risk accounts
• Develop and manage targeted GTM tactics to mitigate churn and improve customer lifetime value
• Act as a key liaison between Sales, Marketing, Pricing, Product, and Operations to ensure alignment and execution consistency
• Facilitate working sessions, status reviews, and executive‑level updates to drive decision‑making and resolve issues
• Develop clear, executive‑ready reporting on initiative performance, financial impact, risks, and outcomes
• Track KPIs and success metrics to measure effectiveness of sales and GTM initiatives

• 5+ years of experience in project or program management roles, preferably supporting sales, go‑to‑market, or commercial initiatives
• Experience working in a large, complex enterprise environment
• Background in B2B software, healthcare technology, or related industries strongly preferred
• Proven ability to lead initiatives with measurable financial or revenue impact
• Bachelor’s degree required
• Master’s degree preferred
• Strong project and program management discipline, with the ability to manage multiple initiatives simultaneously
• Excellent communication skills, including the ability to synthesize complex information into clear, executive‑level PowerPoint presentations
• Strong analytical skills, including hands‑on experience with Excel (data analysis, pivots, modeling)
• Proven problem‑solving skills and ability to navigate ambiguity in cross‑functional environments
• Comfortable working closely with sales and marketing stakeholders to drive execution

Potential to Convert