This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
As Senior Marketing Manager, you will work with key internal stakeholders. You will define and deliver our campaign strategies in alignment to our corporate plan KPI’s for global membership retention and growth. You will also mentor and manage the development of the Senior Marketing Executive – Membership and the Academy Marketing Officer.
Job Responsibility:
Devise solutions to help achieve membership growth objectives that support the Corporate Strategy themes 2023-2028
Define our campaign strategy to increase engagement and drive growth across membership (both individual and company)
Direct, manage and develop both the Senior Marketing Executive - Membership and the Academy Marketing Officer, and motivate them towards focused, target driven outcomes
Lead on content – led, multi-channels innovative marketing campaigns in line with our brand strategy
Develop clearly defined outcomes-based campaigns in collaboration with key stakeholders
Manage and co-ordinate the creation and distribution of campaign assets across multiple platforms including print and digital channels
Develop effective relationships across the core marketing & digital team to deliver effective campaigns
Develop and manage relationships with membership, customer services, business development teams and Business Information Unit (BIU)
From effective campaign planning and delivery develop a pipeline for our sales team to follow up on
Using data intelligence, lead personalisation and segmentation strategies to drive engagement and acquisition
Provide reporting on campaign outcomes to key stakeholders across the organisation and in collaboration with our digital and BIU
Managing the distribution of agency briefs where required
Requirements:
Considerable experience of marketing campaign management
BA university degree or equivalent
Completed or working towards a professional marketing qualification (CIM) preferred
Experience of B2B marketing & lead generation for a sales team
Experience of working in a business partnering style
Experience of working with international teams
Data driven marketing campaign management
Highly proficient in all MS Office packages
Experience using developing insights with web analytics
Marketing campaign skills including digital marketing
Budgeting and forecasting
Data management, segmentation/personalisation
Lead generation
Multiple project management & attention to detail
Stakeholder engagement
What we offer:
25 days holiday (rising to 29 with service) plus bank holidays, a birthday day off, and Christmas closure
Private pension scheme with employer contributions and free pension advice
Private medical insurance (includes Online GP and Wellbeing Assistance) and a Health Cash Plan (includes dental and optical cashback)
Enhanced family-friendly policies and life assurance
Access to resources supporting wellbeing, including an Employee Assistance Programme and mental health first aiders
Learning and development tailored to your career growth