Senior Marketing Manager

• Oversee the full campaign lifecycle, from concept to launch, ensuring alignment with sales goals, smart resource allocation, and strong pipeline generation from new logos
• Define annual and quarterly campaign strategies using persona-based and ABM best practices, including audience segmentation, messaging, and value propositions for the ASM product suite
• Conduct market and competitive research to identify opportunities and strengthen campaign positioning
• Manage the campaign budget and report monthly on spend and ROI to leaders
• Plan and execute end-to-end integrated campaigns across digital, events, and ABM channels
• Coordinate with marketing teams (email, paid media, social, product marketing, field) to support campaign goals and nurture leads
• Manage cross-functional tasks with strong project management, ensuring timelines, scope, and stakeholder needs (content, design, product marketing) are met
• Define and oversee the prospect journey to convert MQLs into SQLs and drive pipeline opportunities
• Work closely with Marketing Operations, Product Marketing, Channel Marketing, Sales, and other teams to ensure campaigns are supported and leads are handled effectively
• Collaborate with stakeholders across the business while balancing competing priorities
• Analyse campaign performance and present insights and recommendations to leadership for ongoing improvement

• 5-10 years of proven experience delivering complex B2B marketing campaigns across digital, events, and ABM
• 5-10 years in B2B marketing in IT/SaaS industry
• cybersecurity experience is a strong advantage
• Proficient with Marketing Automation Platforms (e.g., HubSpot, Pardot, Marketo) for nurturing and campaign deployment
• Experienced with CRM systems (e.g., Salesforce) for lead tracking, reporting, and sales enablement
• Strong analytical and funnel reporting skills
• comfortable using web analytics tools (e.g., Google Analytics)
• Solid understanding of SEO/SEM as it relates to campaign performance and landing page optimization

cybersecurity experience

• A flat organizational structure and lots of autonomy
• The opportunity to be part of a fast-growing and fun European cybersecurity company
• A healthy work-life balance, so you can enjoy flexible work hours and a hybrid working environment (2-3 days in office)
• Employees also benefit from regular performance conversations with their managers, focused on development, career progression, and self improvement
• Join our team in Barcelona and experience a workplace that’s as vibrant as the city, from fun socials, great perks, and a collaborative environment