Senior Marketing Manager

• Contribute to the development of global sector marketing strategies by sharing insights from local business priorities, client needs, and key relationships
• Identify and shape sector‑specific marketing opportunities across Financial Services, Life Sciences, and Public Services, translating global priorities into impactful regional plans
• Localise and execute integrated campaigns across events, digital channels, PR, social media, and partnerships
• Shape and adapt compelling points of view with sector experts to ensure relevance in the Nordics market
• Support the creation of buyer journeys and campaign workflows tailored to Nordics audiences
• Collaborate with digital and content teams to develop and activate compelling sector-led and regionally relevant content across web, social, email and paid channels
• Strengthen PA’s brand presence across Denmark, Norway and Sweden, ensuring all marketing activity aligns with PA’s purpose and values
• Build and execute visibility strategies for key leaders in the region
• Act as a trusted marketing advisor to sector leaders and regional stakeholders, ensuring alignment with global brand and marketing best practice
• Manage marketing budgets, reporting and KPIs for campaign activity, contributing to global marketing performance tracking
• Contribute to CRM accuracy, audience development and performance reporting to support account-based marketing and regional pipeline growth
• Track, measure and optimise campaign performance, using insights to refine future activity
• Shape and execute impactful client events and executive roundtables that deepen relationships, showcase PA’s expertise, and support priority account growth
• Support priority account and client development activities through targeted, issue‑led marketing
• Build strong internal networks across sector teams, country leadership, and wider global marketing functions to ensure alignment and maximise impact

• Minimum 4–6 years’ experience in B2B marketing, ideally in professional services, consulting, or a related sector
• Strong experience delivering integrated campaigns across digital, events, PR and content
• Proactive, highly organised, detail‑oriented, and able to manage multiple deadlines while working collaboratively
• Strong team player with the ability to build relationships across all levels
• Creative and analytical approach, with interest in testing new ideas and improving performance
• Excellent stakeholder‑management skills and confidence working across multiple teams and seniority levels
• Fluent in Danish and English, both written and spoken
• Experience in or familiarity in the Nordics market

Knowledge of Financial Services, Life Sciences or Public Services is beneficial but not essential