Senior Marketing Manager, Randstad

Randstad

Location:
China, Shanghai

Category:
-

Contract Type:
Not provided

Salary:

460000.00 - 600000.00 CNY / Year

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Job Description:

Our client is a well-respected and innovative global brand renowned for its high-quality, design-led products that make parents' lives easier and more enjoyable. With a strong commitment to style, functionality, and sustainability, they have established a significant presence in key markets worldwide.

Job Responsibility:

Developing and implementing integrated marketing plans, encompassing digital marketing, social media, PR, events, and retail marketing initiatives tailored to the Shanghai and broader Chinese market
Leading the creation of compelling, locally relevant marketing campaigns and content that resonate with the target audience and enhance brand perception
Managing the marketing budget effectively, ensuring optimal allocation of resources and maximizing ROI on all marketing activities
Conducting in-depth market research and analysis to identify emerging trends, consumer insights, and competitive landscape to inform strategic decision-making
Collaborating closely with global and regional marketing teams, as well as local sales, product, and operations teams, to ensure cohesive brand messaging and successful product launches
Building and maintaining strong relationships with key media, influencers, agencies, and other partners
Tracking, measuring, and reporting on the performance of marketing campaigns, providing actionable insights for continuous improvement
Leading and mentoring a local marketing team

Requirements:

Bachelor’s degree in Marketing, Business Administration, or a related field. An MBA or Master's degree is a plus
Minimum of 5-10 years of progressive experience in marketing management, preferably within the consumer goods, luxury, lifestyle, or juvenile products industry in China
Proven track record of developing and executing successful marketing strategies and campaigns that have delivered measurable results in brand growth and market share
Strong understanding of the Chinese consumer, digital ecosystem (including key social media platforms like WeChat, Weibo, Little Red Book, Douyin, etc.), and e-commerce landscape
Demonstrable experience in managing all aspects of the marketing mix, including digital, social, PR, content creation, and event management
Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven decisions
Strong budget management and financial acumen
Exceptional leadership, communication, presentation, and interpersonal skills
Ability to thrive in a fast-paced, dynamic, and international environment
Fluency in both Mandarin Chinese and English (both written and spoken) is essential
Experience working in a multinational company and adapting global strategies for local execution is highly desirable
Creative thinker with a proactive and results-oriented mindset

Nice to have:

Experience working in a multinational company and adapting global strategies for local execution
Creative thinker with a proactive and results-oriented mindset

Additional Information:

Job Posted:
May 31, 2025

Expiration:
August 12, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Senior Marketing Manager