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Robert Half Logo Robert Half · -

Senior Marketing Manager

United States, College Park · Job Posted February 20, 2026
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Job Description

We are looking for a highly skilled Senior Marketing Manager to lead and elevate our marketing initiatives in College Park, Georgia. This role will involve creating and implementing innovative strategies to drive engagement, promote brand identity, and achieve organizational goals. The ideal candidate will bring a strong background in marketing leadership, team management, and project coordination.

Job Responsibility

  • Develop and implement comprehensive marketing strategies aligned with organizational objectives
  • Conduct discovery meetings with stakeholders to define campaign goals and identify target demographics
  • Manage the marketing budget, ensuring effective allocation of resources to various initiatives
  • Design and execute marketing campaigns across multiple channels, including digital, advertising, and content creation
  • Coordinate event logistics by preparing detailed documents, such as rundowns, technical riders, and run-of-show plans
  • Research market trends, customer preferences, and competitor activities to inform marketing plans
  • Recommend operational and service changes based on market insights and analysis
  • Present campaign proposals to stakeholders, including visual concepts, promotional strategies, and event plans
  • Collaborate with internal teams and external partners to ensure cohesive execution of marketing efforts
  • Monitor campaign performance and present data-driven insights to stakeholders for continuous improvement

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience in a detail-oriented environment
  • Minimum of 7 years of experience in a marketing leadership role
  • Proven expertise in managing and supervising teams effectively
  • Strong background in project management and scheduling
  • Solid understanding of marketing principles, including brand awareness and campaign planning
  • Proficiency in digital marketing, email campaigns, and B2B marketing strategies
  • Exceptional ability to analyze data and use metrics to guide decisions
  • Excellent communication skills, with the ability to present ideas clearly to stakeholders

What we offer

  • medical
  • vision
  • dental
  • life and disability insurance
  • company 401(k) plan
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