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A Senior Manager of Marketing is responsible for developing and executing marketing strategies to promote Beazer Homes communities and brand, aiming to drive customer interest and sales.
Job Responsibility:
Develop and execute comprehensive marketing plans to promote new home communities, properties, and the overall brand
Oversee the development and consistency of brand messaging across all marketing channels (print, digital, social media, etc.)
Create lead generation strategies to increase customer acquisition and home sales
Lead digital marketing campaigns, including SEO, SEM, content marketing, and paid media to drive online traffic and engagement
Oversee social media strategy and execution, ensuring active and engaging interactions with potential customers
Oversee the creation and management of advertising campaigns across multiple channels, including digital, print, TV, and radio
Performs other duties as assigned
Requirements:
Proven track record in developing and executing successful marketing strategies that drive leads and sales
Proficiency with marketing software (CRM, email marketing platforms, Google Analytics, Adobe Creative Suite, etc.)
Bachelor's degree in Marketing, Business, Communications, or a related field
7+ years of experience in marketing, with at least 3-5 years in a managerial role, preferably within the real estate or homebuilding industry
Strong knowledge of digital marketing tools and strategies, including SEO, PPC, social media, and content marketing
Exceptional project management, communication, and organizational skills
Creative and strategic thinker with the ability to manage multiple projects simultaneously