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In this pivotal role within the Global Marketing team at Collinson, you will report directly to the Head of Consumer and play a key part in delivering high-impact, data-driven communications. You’ll be responsible for managing and optimising personalised customer journeys across email, push, in-app (Airship) and web, while ensuring smooth onboarding of current client deals onto our new app and platform. This is a highly collaborative and operational role, sitting at the intersection of strategy and delivery. You’ll work closely with Product, Technology, and Operations, Consumer, Partnership & Client teams to bring our personalisation vision to life, turning strategic direction into effective, real-world execution across key digital touchpoints.
Job Responsibility:
Customer Journey Ownership: Plan, build and optimise end-to-end customer journeys using Salesforce Marketing Cloud, Data Cloud, Ad Studio, Interaction Studio, and Airship
Client Onboarding Delivery: Lead the marketing onboarding of existing client deals onto the new digital platform and app, ensuring communications, data flows, and engagement strategies are fully aligned
Operational Excellence: Translate strategic goals into structured execution plans, ensuring timely delivery of personalised campaigns and journeys
Channel Execution: Manage multi-channel personalisation activity across BAU and project-based initiatives, continuously improving based on performance insights
Cross-Functional Collaboration: Partner with Product, Technology, and Client teams to align onboarding, data requirements, and channel capabilities
Testing & Optimisation: Develop and manage testing strategies (e.g. A/B, multivariate), and drive incremental improvements in engagement, conversion and retention
Performance & Reporting: Monitor and report on key metrics, providing insights and recommendations to drive continuous improvement
Requirements:
Solid experience in digital marketing, CRM, or customer journey management roles, ideally within a data-driven, multi-channel environment
Hands-on experience with Salesforce Marketing Cloud, Data Cloud, Ad Studio, Interaction Studio, and Airship
Strong project management skills, especially in operationalising strategy and onboarding complex client programs or platforms
Experience managing transactional or lifecycle marketing within mobile and digital environments
A collaborative mindset, with the ability to align and coordinate cross-functional teams and stakeholders
Confident working with data to inform decisions and optimise outcomes
Strong communication and organisational skills, with excellent attention to detail and a delivery-focused attitude