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Senior Marketing Manager

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Van Kaizen

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Location:
South Africa , Johannesburg

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Category:
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Contract Type:
Not provided

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Salary:

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Job Description:

Our client, a fast-growing iGaming and betting business, is looking for a commercially driven Senior Marketing Manager to lead marketing strategy, campaign execution, customer growth, and brand visibility across the South African market. This is a hands-on leadership role for someone who understands how to drive acquisition, retention, player engagement, and brand performance in a competitive online gaming environment. You will work closely with product, CRM, VIP, affiliates, operations, and commercial teams to deliver high-impact campaigns that grow revenue and strengthen customer loyalty.

Job Responsibility:

  • Develop and execute the overall marketing strategy aligned to business growth objectives
  • Drive customer acquisition, retention, and brand awareness initiatives
  • Plan, launch, and optimise campaigns across digital, CRM, social, partnerships, and events
  • Analyse market trends, customer behaviour, and competitor activity to identify growth opportunities
  • Lead and mentor the marketing team while building a high-performance culture
  • Work closely with cross-functional teams to ensure consistent messaging and campaign delivery
  • Manage marketing budgets, forecasting, and allocation of spend to maximise ROI
  • Monitor campaign performance, reporting, and analytics to improve results through data-driven decision making
  • Oversee affiliate relationships, sponsorships, brand activations, field marketing, VIP events, and promotional partnerships
  • Collaborate with CRM and VIP teams to improve player engagement and lifecycle marketing strategies
  • Ensure campaigns are delivered on time, on budget, and in line with regulatory requirements

Requirements:

  • Relevant degree or tertiary qualification preferred
  • Minimum 5 years’ experience in a similar marketing leadership role within the iGaming, sportsbook, or online casino industry
  • Proven experience managing acquisition, retention, CRM, affiliate, and brand marketing campaigns
  • Strong understanding of player behaviour, customer engagement, and revenue growth strategies
  • Experience working within fast-paced, performance-driven environments
  • iGaming or betting industry experience is essential

Additional Information:

Job Posted:
May 15, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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