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We are looking for a skilled Senior Marketing Manager to lead and execute comprehensive B2B marketing strategies in Irvine, California or San Diego, CA. This role involves driving sales growth through innovative campaigns, managing retail partnerships, and optimizing multi-channel marketing efforts. The ideal candidate will excel in translating data into actionable insights, fostering brand awareness, and delivering impactful results.
Job Responsibility:
Develop and implement marketing strategies aimed at driving sales growth for retail partners
Collaborate closely with divisional leaders to align marketing efforts with business objectives
Create and manage campaigns across various channels, including paid media, organic social media, and influencer strategies
Oversee retail content marketing initiatives to optimize product visibility and engagement
Utilize analytics and data to identify opportunities for innovation and performance improvement
Coordinate go-to-market plans for new product launches and promotional efforts
Manage relationships with retail partners such as Lowe's, Home Depot, and Walmart to enhance brand presence
Optimize marketing automation tools and processes to improve efficiency and outcomes
Analyze campaign performance and prepare detailed reports for stakeholders
Stay informed on industry trends and best practices to ensure marketing strategies remain competitive
Requirements:
Proven experience in B2B marketing and campaign management
Strong knowledge of digital marketing channels, including social media and paid advertising
Expertise in translating data analytics into actionable marketing strategies
Familiarity with marketing automation tools and optimization techniques
Excellent project management skills with the ability to handle multiple tasks simultaneously
Effective communication skills for collaboration with internal teams and external retail partners
Experience working with major retailers and managing account relationships
Solid understanding of content marketing and brand awareness strategies
What we offer:
medical, vision, dental, and life and disability insurance