This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
The Senior Marketing Manager is a strategic, organized, and detail-oriented professional with a passion for food, beverage, hospitality, and marketing. This role drives business growth through impactful marketing initiatives and customer engagement programs. The ideal candidate combines creative thinking with strategic execution to develop innovative, experience-driven solutions that enhance our premier program and drive profitability. They are an experienced team leader with strong brand management expertise and are confident speaking in public.
Job Responsibility
Lead all marketing initiatives for client portfolio
Travel up to 10% to support additional client locations in West and Midwest
Develop marketing plans, new strategies and tactics for promoting existing or new locations to enhance sales and customer satisfaction
Lead visual storytelling vision and strategy development
Manage marketing budget, in alignment with client KPI's and portfolio budget
Foster a collaborative and high-performance team culture, encouraging innovation, growth, development and continuous improvement
Oversee health & wellness initiatives and programming to also include nutritional messaging
Support operation teams across employee dining solutions (cafes, food hall, restaurant, coffee and self-checkout markets), manufacturing services, campus catering and conference service management
Partner with account leadership team to support specific needs that drive measurable results across the client locations
Bring creative and innovative ideas to marketing strategy and execution that will drive the business forward in café and catering operations
Meet regularly with clients to present new ideas and plans that deliver on client-driven project goals
Lead team to develop quarterly business reviews, and client presentations
Support the field with one-off marketing needs, and provide on-site support as needed in other locations (quarterly travel, subject to change and project needs)
Oversees all signage, smallwares, and merchandising for locations
Responsible for communications around the portfolio's efforts to the client teams through recaps, photo slide decks, case studies, articles/newsletters etc
Develop, provide, and maintain operational program support guides for program execution and client/field alignment and provide ongoing support to the field
Protect the integrity of the client brand and proprietary information
Manage integrity of local concept brands and lead team training on brand compliance
Build relationships with clients, organization department heads and subgroups/community groups
Champion the LifeWorks brands and participate in organizational stretch assignments as needed
Coordinate special events, promotions, marketing collateral and social media marketing
Ability to develop and execute presentations geared toward various target groups, including client base
Basic Graphic Design work via Adobe
Other duties as assigned
Requirements
A minimum of 7 years of marketing or food service management experience, with a proven record of success and effective performance
A bachelor's degree in marketing, business, or hospitality management is highly preferred
Experience in contracted dining service and account management is highly desired
Demonstrated ability to think creatively and strategically
Experience or proven track record to work optimally in a fast-paced environment with internal and external partners
Must have strong written and verbal communication skills
Must have excellent interpersonal skills including presentation, public speaking, and client interaction skills
Exemplify being well-organized, detail-oriented, and having strong process management and organizational skills
Must be able to efficiently utilize social media and understand digital marketing
Great time management skills and self-discipline, ability to ensure timely delivery of all projects and initiatives
Must be able to efficiently use MS Office product to accomplish work tasks, especially PowerPoint
Must be a team-player with a can-do attitude
Requires people management experience for at least 2 direct reports
Nice to have
Proficient knowledge of Adobe InDesign is preferred