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As a Marketing Campaigns Manager, you will drive demand generation and brand positioning across HSO's core solution areas, including business applications, cloud, data, and AI. This role is industry-agnostic and focuses on building and executing integrated marketing campaigns aligned to solution offerings and go-to-market priorities, rather than specific vertical sectors. You will work closely with Sales, Delivery, and Global Marketing teams to create campaigns that generate pipeline, strengthen brand presence, and support revenue growth.
Job Responsibility:
Develop and execute integrated, multi-channel marketing campaigns to drive pipeline growth
Align campaign strategy with HSO's solution portfolio and Microsoft priorities
Collaborate with Group Marketing to localise and activate global campaigns
Define audience segmentation, buyer personas, and messaging frameworks
Position HSO as a thought leader in Microsoft technologies, including cloud, data, and AI
Plan and deliver digital campaigns, webinars, and events
Partner with Sales to support opportunity generation and progression
Develop high-quality content including case studies, blogs, whitepapers, and sales assets
Manage external agencies and partners where required
Oversee campaign budgets and optimise ROI across channels
Track, measure, and report on campaign performance and pipeline impact
Leverage CRM and marketing automation tools (e.g. Dynamics 365)
Continuously optimise campaigns using data, insights, and emerging marketing technologies (including AI-driven tools)
Requirements:
8+ years of B2B marketing experience within technology or professional services
Proven track record in delivering demand generation and pipeline growth campaigns
Strong experience in digital marketing and multi-channel campaign execution
Experience with CRM and marketing automation platforms (e.g. Dynamics 365)
Ability to work cross-functionally with Sales and technical stakeholders
Strong communication, planning, and organisational skills
Data-driven mindset with experience measuring marketing performance
Experience with Account-Based Marketing (ABM)
Familiarity with Microsoft technologies (Dynamics 365, Azure, Power Platform)
Experience working within a Microsoft Partner or consultancy environment
Knowledge of tools such as Google Analytics, SEMrush, Canva, Adobe InDesign
Experience creating multimedia or video content
Nice to have:
Experience with Account-Based Marketing (ABM)
Familiarity with Microsoft technologies (Dynamics 365, Azure, Power Platform)
Experience working within a Microsoft Partner or consultancy environment
Knowledge of tools such as Google Analytics, SEMrush, Canva, Adobe InDesign