Senior Marketing Manager Job at Sotheby's (New York)

Senior Marketing Manager

Sotheby's

Location:
United States , New York

Category:
-

Contract Type:
Not provided

Salary:

90000.00 - 130000.00 USD / Year

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Job Description:

The Senior Marketing Manager is responsible for creating and implementing marketing strategies for categories within the Fine Art division in New York, aligned with company goals. This role will work across all consumer touchpoints and utilize all of Sotheby’s available channels, including: website, video, photography, social media, editorial, catalogues, advertising, out-of-home-activations and events.

Job Responsibility:

Creating and implementing marketing strategies for categories within the Fine Art division in New York
Driving awareness, reinforcing brand positioning, supporting client acquisition, deepening engagement with existing collectors
Ensuring alignment with global guidelines, timelines, and budgets
Aligning campaign strategy with consignment priorities and sale objectives
Ensuring efficient allocation and accurate tracking of budgets
Integrating brands, cultural institutions, and tastemakers into Sotheby’s auction campaigns and programming when appropriate
Monitoring performance and progress to ensure teams remain on track to deliver against targets
Identifying trends across the art world including auctions, exhibitions, events, and institutional programming

Requirements:

Lead the ideation and development of 360° multi-platform marketing campaigns across a portfolio of Fine Art categories in New York
Partner closely with colleagues across Press, Content & Creative, Special Events, and Digital Marketing to develop integrated campaigns
Collaborate with the Global Proposals Team on campaign strategy, timelines, materials, and client pitches
Oversee end-to-end execution of marketing campaigns, including live and virtual events, exhibitions, editorial and content programming, printed and digital collateral, and digital marketing
Serve as the primary marketing liaison and strategic partner to specialist departments
Develop clear creative briefs for the Creative Studio
Own and manage marketing budgets across assigned auctions
Maintain and update marketing calendars, proposal commitments, project timelines, media plans, and email and communication schedules
Partner with the Global Partnerships team to identify and execute meaningful collaborations
Own oversight of annual content goals
Create and maintain ongoing competitive and market analysis
Provide ad hoc project support and cross-functional assistance
Unwavering attention to detail
Rigor in execution
Proven ability to think creatively, strategically and analytically about marketing campaigns

What we offer:

Discretionary bonus
Competitive benefits package

Additional Information:

Job Posted:
February 18, 2026

Employment Type:

Fulltime

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