Senior Marketing Manager, Randstad

Randstad

Location:
Malaysia, Kuala Lumpur

Category:
-

Contract Type:
Employment contract

Salary:

20000.00 - 23000.00 RM / Month

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Job Description:

Our client is a market leader in the biscuits and snacks segment, known for their iconic portfolio of trusted brands across Southeast Asia. The role involves leading strategic brand marketing, regional growth initiatives, and new product innovations. Responsibilities include brand strategy execution, innovation, campaign development, consumer insights, and team leadership.

Job Responsibility:

Lead the development and execution of integrated brand strategies to drive business growth and market share across Southeast Asia
Champion innovation and lead regional new product development (NPD) from concept to commercialization, in collaboration with cross-functional and local market teams
Develop and roll out regional communication strategies and marketing campaigns in alignment with global brand positioning
Act as brand custodian, ensuring consistency in messaging, tone, and consumer experience across all touchpoints
Partner with research and insights teams to leverage consumer, category, and shopper data to inform decision-making
Monitor competitive landscape and identify opportunities to differentiate and future-proof the brand portfolio
Collaborate with commercial and country teams to ensure successful go-to-market execution and drive visibility in-store and online
Manage and mentor a high-performing regional marketing team, providing coaching and fostering a collaborative and agile work culture
Oversee regional A&P budget and ensure effective allocation of marketing investments to maximize ROI.

Requirements:

Bachelor’s degree in Marketing, Business Administration or a related field
10+ years of marketing experience in FMCG, with strong exposure to regional brand management and new product development
Demonstrated track record of leading brand strategy, campaign execution, and innovation projects across multiple SEA markets
Strong commercial acumen and ability to translate insights into actionable plans
Excellent stakeholder management and cross-cultural collaboration skills
Proven leadership experience, with the ability to coach, influence, and develop talent
Strong communication, presentation, and analytical skills
Passion for building brands that make a difference in consumers’ lives.

Additional Information:

Job Posted:
June 03, 2025

Expiration:
July 21, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Senior Marketing Manager

Randstad

Location:Malaysia, Kuala Lumpur

Category:-

Contract Type:Employment contract