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Senior Marketing Manager

https://www.hsbc.com Logo

HSBC

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Location:
Hong Kong, Central

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Category:
-

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Contract Type:
Employment contract

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Salary:

Not provided

Job Description:

We are looking for a dynamic and results-oriented Marketing Manager to drive the delivery of marketing campaigns, projects, and programs for products and services within the Global Payments Solution (GPS) business area. As a key member of the CIB Business Marketing team, you will be responsible for executing go-to-market strategies for GPS products and solutions in connection with the overall Transaction Banking proposition and marketing strategy.

Job Responsibility:

  • Lead the global marketing strategy for Global Payment Solutions, aligning with commercial growth objectives
  • Execute integrated marketing campaigns for GPS products and services
  • Translate payments capabilities into clear, compelling value propositions tailored to client needs and industry trends
  • Collaborate with GPS, Coverage, and Client Strategy teams to support product innovation and commercialization efforts
  • Work with sector and segment marketing leads to ensure cohesive execution aligned with client priorities across industries and geographies
  • Develop insight-led content (whitepapers, product briefs, case studies, digital assets) to highlight the bank’s GPS strengths and address customer needs
  • Coordinate targeted campaigns to drive new GPS deal origination, increasing wallet share and penetration, growing fee income and client balances
  • Collaborate with global communications and brand teams to enhance visibility around key themes such as ESG and digital transformation
  • Act as a liaison between marketing, GPS, and client coverage teams
  • Strong collaboration across all business lines including UK and HK teams
  • Foster a performance-driven culture through transparency, insight, and continuous improvement
  • Promote Agile Principles and drive an Agile way of working within your team
  • Create an environment that supports diversity and reflects the HSBC brand

Requirements:

  • Extensive years of experience in B2B financial services marketing, with a focus on product marketing and/or Payments within a global banking environment
  • Strong understanding of GPS products and services
  • Proven success in executing go-to-market strategies that enhance product and client engagement
  • Strong cross-functional collaboration skills, with experience in matrixed, global organizations
  • Ability to influence stakeholders across business and marketing functions
  • Strong analytical, communication, and storytelling skills
  • Bachelor’s degree required
  • MBA or Master’s in Marketing, Finance, or related field preferred
What we offer:
  • Professional development
  • Flexible working
  • Opportunities to grow
  • Inclusive and diverse environment

Additional Information:

Job Posted:
September 27, 2025

Expiration:
October 12, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:
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