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We are seeking a Senior Marketing Manager to lead and scale marketing initiatives across Aramark’s Salute program — our military and defense food service brand operating across U.S. military installations nationwide. This role serves as the strategic and operational marketing lead for the Salute portfolio, responsible for building foundational programs, supporting installation-level teams, and driving consistent brand execution in a highly specialized environment.
Job Responsibility
Field Marketing Leadership
Manage and develop direct report(s), providing coaching and support for installation-level marketing execution
Serve as the primary marketing partner to regional operations leaders, aligning marketing initiatives with operational and revenue goals
Establish scalable processes, toolkits, and operating rhythms that enable field teams to execute effectively across a geographically dispersed portfolio
Program Strategy & Execution
Develop and implement scalable marketing programs tailored to the military installation environment
Build quarterly marketing roadmaps that reflect installation size, mission tempo, seasonal events, and Service Member audience needs
Lead rapid promotion development and field execution to support operational priorities
Oversee development of graphics, campaigns, and communications that reflect military culture
Field Enablement & Training
Create training toolkits, playbooks, and best practice guides for food service directors and site-level teams
Lead onboarding and training programs to build field marketing capabilities
Partner with culinary and operations teams to translate menu innovation and nutritional initiatives into compelling installation-level marketing programs
Consumer Experience & Insights
Drive Voice of the Consumer initiatives focused on the preferences and needs of the on-installation dining population
Lead site assessments and collaborate with operations to develop and implement improvement plans
Champion storytelling and engagement initiatives that strengthen the Salute brand
Deliver reporting and performance storytelling
Identify opportunities to optimize programs based on performance data
Contract & Business Development Support
Support the development of marketing materials and program narratives for DoD contract proposals, rebids, and renewals
Collaborate with business development teams to tailor marketing strategy and brand positioning for new installation pursuits
Maintain a working knowledge of DoD contract structures and the Salute program’s competitive positioning
Requirements
8–10+ years of marketing experience, with demonstrated leadership in field marketing, multi-site marketing, or operational marketing roles
Familiarity with the military community — through personal background, prior work experience, or deep interest in the space
Proven success in multi-site or multi-client environments with scalable marketing tools and programs
Demonstrated ability to lead cross-functional initiatives and influence stakeholders across operations, culinary, and internal teams
Strong organizational and project management skills with the ability to execute in fast-paced, mission-driven environments
Analytical mindset with experience tracking, synthesizing, and reporting on marketing performance and consumer insights
Proficiency in PowerPoint and Canva required
Nice to have
Experience working with Department of Defense (DoD) food service contracts or Government Food Service (GFS) programs
Familiarity with base dining, MWR (Morale, Welfare & Recreation) programs, or the broader military food service landscape
Prior experience with large managed services food service company
Experience supporting contract proposals or business development efforts in a government or military context
Background in food service, hospitality, or retail marketing