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We are looking for a Senior Marketing Manager who is ready to take full responsibility for marketing operations and strategy for our Dubai campus. This is a high-impact, high-responsibility role suited for a self-driven, highly organized professional who thrives in fast-paced environments and is confident acting as the sole marketing authority on site. The role reports directly into the VP for Student Recruitment (based in the UAE) as well as functionally to the UE Head of Marketing (based in Germany) while closely working with the academic leadership in Dubai. You will operate at the intersection of strategy and hands-on execution, representing marketing independently and proactively across all campus stakeholders. This position requires strong prioritization skills, clarity of thought, creative problem-solving, and the confidence to push back when needed. You will be expected to structure complexity, set direction, and deliver consistently under tight timelines.
Job Responsibility:
Full ownership of all marketing activities for the UE Dubai campus
Translate overall UE marketing strategy into a clear, executable local go-to-market plan for Dubai and the UAE
Own the local marketing budget, including planning, allocation, and ROI evaluation
Select, brief, and manage external agencies, freelancers, and vendors as required
Lead and project manage the end-to-end launch of the new UE Dubai website
Plan, execute, and optimize integrated online and offline marketing campaigns
Own and operate UE Dubai’s social media channels (Instagram, TikTok, LinkedIn)
Manage and maintain Dubai-relevant website pages via CMS (WordPress)
Create high-quality, target-group-relevant content in English
Plan, manage, and evaluate events, fairs, school visits, and on-campus activations
Conduct market and competitor analysis within the UAE higher education landscape
Track performance across channels and campaigns
Prepare regular reports, analyses, and presentations for local leadership and the central marketing team
Requirements:
University degree in Marketing, Business Administration, or a related field
5+ years of relevant marketing experience, ideally in education, services, or fast-paced international environments