Senior Marketing Manager Job at Aramark (Bentonville)

Senior Marketing Manager

Aramark

Location:
United States , Bentonville

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

The Field Marketing Manager is a creative, organized, and detail-oriented individual who has a passion for food, beverage, hospitality, and marketing. This role is responsible for driving the business forward through exemplary marketing initiatives and customer engagement programs. This individual will have the ability to think both creatively and strategically, while developing innovative, exciting, experience-driven solutions which continue to improve our premier program, and drive profitability.

Job Responsibility:

Lead all marketing initiatives for client portfolio
Lead, manage and mentor a team of 4-6 SME's across the marketing, nutrition and health and wellness functions of the portfolio
Requires people management experience for at least 3 direct reports
Develop marketing plans, new strategies and tactics for promoting existing or new locations to enhance sales and customer satisfaction
Lead visual storytelling vision and strategy development
Manage marketing budget, in alignment with client KPI’s and portfolio budget
Foster a collaborative and high-performance team culture, encouraging innovation, growth, development and continuous improvement
Oversee health & wellness initiatives and programming to also include nutritional messaging
Contribute toward company profitability by meeting and exceeding client KPI’s in subsidy spend, guest engagement, client interaction, and execution of unique culinary moments
Support operation teams across locations with direction for marketing and programming for cafés, catering, coffee, and markets
Partner with account leadership team to support specific needs that drive measurable results across the client locations
Bring creative and innovative ideas to marketing strategy and execution that will drive the business forward in café and catering operations
Lead a team of junior marketers and subject matter experts to deliver on client projects across various forms of operations to include cafes, coffee, markets, and public retail
Meet regularly with clients to present new ideas and plans that deliver on client-driven project goals
Work with functional team to contribute to and develop monthly and quarterly business reviews
Support the field with one-off marketing needs, and provide on-site support as needed in California (quarterly travel, subject to change and project needs)
Oversees all signage, smallwares, and merchandising for locations
Responsible for communications around the national portfolio’s efforts to the client teams through recaps, photo slide decks, case studies, articles/newsletters etc
Develop, provide, and maintain operational program support guides for program execution and client/field alignment and provide ongoing support to the field
Protect the integrity of the client brand and proprietary information
Manage integrity of local concept brands and lead team training on brand compliance
Build relationships with clients, organization department heads and subgroups/community groups
Champion the LifeWorks brands and participate in organizational stretch assignments as needed
Coordinate special events, promotions, marketing collateral and social media marketing
Ability to develop and execute presentations geared toward various target groups, including client base
Basic Graphic Design work via Canva
Other duties as assigned

Requirements:

A minimum of 7 years of marketing or food service management experience, with a proven record of success and effective performance
A bachelor’s degree in marketing, business, or hospitality management is highly preferred
Experience in contracted dining service and account management is a plus
Demonstrated ability to think creatively and strategically
Experience or proven track record to work optimally in a fast-paced environment with internal and external partners
Must have strong written and verbal communication skills
Must have excellent interpersonal skills including presentation, public speaking, and client interaction skills
Exemplify being well-organized, detail-oriented, and having strong process management and organizational skills
Must be able to efficiently utilize social media and understand digital marketing
Great time management skills and self-discipline, ability to ensure timely delivery of all projects and initiatives
Must be able to efficiently use MS Office product to accomplish work tasks, especially PowerPoint
Proficient knowledge of Canva and/or Adobe InDesign is preferred
Must be a team-player with a can-do attitude
Requires people management experience, and a proven track record for development

Nice to have:

Experience in contracted dining service and account management is a plus
Proficient knowledge of Canva and/or Adobe InDesign is preferred

Additional Information:

Job Posted:
February 14, 2026

Employment Type:

Fulltime

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