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Senior Marketing Manager

Luxembourg, Luxembourg · Job Posted January 21, 2026
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Job Description

The Senior Marketing Manager leads the marketing team. They are seen as a leader on all commercial activities related to Travelsim, with solid commercial knowledge of the industry, channels/partners, competition challenges. The role takes overall responsibility for driving maximum growth of Vodafone’s Travel Sim business worldwide, including definition and execution of pricing, proposition, market communication strategy & top-class customer experience.

Job Responsibility

  • Own, lead and co-create proposition and pricing strategy for Travelsim offers including regional/local, segmented, time-bound promotions
  • Develop and own integrated marketing plan and budgets
  • Prepare briefs and provide input into proposition materials, comms materials, guides, FAQs
  • Define & execute channel & partnerships strategy, alignment with local markets,partnerships with 3rd parties (e.g. travel industry, partner markets)
  • Define & collect customer insights
  • Define, propose and execute cvm offers and loyalty schemes
  • Define, propose and approve customer journeys
  • Propose, design & execute digital marketing campaigns across platforms and channels across search engines, social media platforms, and programmatic advertising using Vodafone-preferred ad buying tools

Requirements

  • Strong knowledge of the telecoms industry and extensive pricing and commercial experience
  • Excellent understanding of evolving customer attitudes in travel industry, behavioural economics, telecoms services and value perceptions
  • Excellent analytical and problem-solving skills with a track record of data-driven approaches
  • Ability to rapidly understand and respond to strategic implications of external market developments.
  • Very strong analytical, communication, influencing and stakeholder management skills
  • Excellent strategic thinking and ability to lead change and execute strategy
  • Ability to prioritise and demonstrating resilience

What we offer

  • Annual Discretionary Bonus
  • 28 days of annual leave, with the option to buy an additional 5 days and the opportunity to carry over 5 days per year
  • 1 additional day (Family Day) for personal milestones or special occasions
  • 11 public holidays
  • 5 charity days per year
  • Flexible working schedule
  • 20 days to work from abroad
  • Lunch vouchers
  • Access to private AXA health insurance and a robust pension scheme
  • Access to Vodafone University and online training resources
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