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Senior Marketing Manager - Vaccines - Cardiology

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Location:
Mexico , Mexico City

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Category:
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Salary:

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Job Description:

We are looking for a motivated person with strong CardioVascular and Metabolic Diseases (CVMD) marketing experience who wants to broaden their career profile with vaccines market, channel development, and public health experiences. You should have practical marketing experience, a clear understanding of CVMD Health Care Professional (HCP) needs, and a track record of executing cross‑functional strategies. Prior vaccine experience is a plus but not required.

Job Responsibility:

  • Develop and operationalize a Health Care Professional (HCP) engagement strategy—grounded in patient journey insights—to increase herpes zoster vaccination among Cardiovascular and Metabolic Diseases (CVMD) patients, with ambitious but executable tactics and timelines
  • Create tailored, specialty‑specific messaging and field tools for cardiology, endocrinology, and nephrology audiences, leveraging clinical evidence relevant to CVMD risks
  • Plan and deliver business‑compliant omnichannel campaigns (field, digital, congress, peer‑to‑peer, educational materials) in collaboration with Sales, Medical, Digital, Regulatory, Compliance, and International teams
  • Define and update segmentation and targeting at national and state levels
  • prioritize high‑impact opportunities
  • Track performance through clear KPIs and dashboards
  • provide regular local and Latam reporting with actionable insights
  • Support Market Access initiatives to improve vaccine access for CVMD patients in the public market, and share learnings with Latam/International teams while adapting global best practices and assets for local relevance

Requirements:

  • Bachelor’s degree in Business Administration, Marketing, Industrial Engineering, or related commercial/health field
  • 6 years of marketing experience, with at least 50% in CVMD
  • Deep understanding of cardiologists’, endocrinologists’ and nephrologists’ clinical drivers and how these influence the patient journey
  • Demonstrated experience executing HCP campaigns, including segmentation, targeting and field activations
  • Practical knowledge of Mexico’s private and public healthcare markets
  • Strong project management and analytical skills, including KPI tracking, data‑driven recommendations, and effective stakeholder/vendor management in a matrix organization
  • Written and spoken fluency in English and Spanish

Nice to have:

  • Advanced degree (MBA or postgraduate in marketing or life sciences)
  • Direct experience in vaccines, immunization programs or public health initiatives in Mexico or Latin America
  • Experience working with global and regional teams to adapt strategy for local markets
  • Knowledge of market access and reimbursement processes in Mexico
What we offer:
  • Competitive base salary
  • Annual bonus based on company performance
  • Flexible working options available for most roles
  • Learning and career development
  • Access to healthcare & wellbeing programmes
  • Employee recognition programmes

Additional Information:

Job Posted:
March 18, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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