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We are looking for an experienced and driven Senior Marketing Manager to lead marketing activity across a portfolio of leading trade exhibitions and publications. This role requires a strategic and hands-on marketer who can manage multiple campaigns and products simultaneously while delivering high-impact marketing activity. You will be confident managing marketing plans, analysing campaign performance, and collaborating with cross-functional teams including sales, editorial, data, and digital. You will also play a key role in leading and developing members of the marketing team, ensuring campaigns are delivered to a high standard and aligned with business objectives.
Job Responsibility:
Developing and implementing effective marketing plans for exhibitions and magazines
Creating audience development strategies and refining event positioning and messaging
Leading the execution of multi-channel marketing campaigns and analysing performance
Managing marketing budgets and ensuring campaigns deliver strong ROI
Overseeing the creation of marketing collateral and ensuring brand consistency
Managing and developing marketing team members, including setting objectives and supporting performance
Working closely with internal teams, including sales, data, web, editorial and paid media
Building partnerships with industry, media and external stakeholders
Analysing registration, attendee and campaign data to optimise marketing performance
Supporting events on-site, including marketing activations, social media content and visitor engagement
Requirements:
Proven experience in marketing campaign management, ideally within events, exhibitions or publishing
Strong leadership skills with the ability to coach and develop team members
Excellent written and verbal communication skills
Strong organisational skills and attention to detail
Experience managing multiple projects and priorities in a fast-paced environment
Solid understanding of digital marketing platforms and analytics tools (e.g. Google Analytics)
Experience using marketing systems such as CMS platforms, CRM/email marketing tools and social media scheduling platforms
Strong analytical skills with the ability to interpret data and turn insights into actions
A collaborative approach and the ability to work effectively with cross-functional teams