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Puma Group Logo Puma Group · -

Senior Marketing Manager Training Europe

Germany, Herzogenaurach · Job Posted July 04, 2026
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Job Responsibility

  • Build the annual marketing plan by category based on global guidance, aligning with Merchandise, Retail, WHS and Ecom priorities
  • Drive the integrated campaign planning and execution across the marketing, channel, media and content experts in the regional marketing team and execute in local areas with the help of the clusters and area marketing experts.
  • Drive Full-Funnel Marketing programs across all consumer touchpoints.
  • Develop and adapt category-specific activation concepts for key launches
  • Provide launch-agnostic, always-on activation and storytelling toolkits for wholesale, retail and e-commerce
  • Execute category-led brand experiences supporting priority launches and narratives
  • Execute local integrated marketing planning for key brand and product campaigns
  • Execute with local European markets to drive sell-in and sell-through performance
  • Partner with Merchandising Sports and Sales to get input on brand & commercial opportunities, category storytelling and product launch performance
  • Identify channel marketing efficiencies and synergies to improve procedures, transparency and ROI
  • Analyze campaign and content performance, share results and actions to improve brand and commercial KPIs
  • Provide structured category insights to global marketing and product teams as part of commercial input and regular feedback sessions.

Requirements

  • 6–8+ years of experience in category marketing, sports marketing, or integrated marketing—preferably within Teamsport, Indoor sports, performance sports, or lifestyle categories.
  • Proven experience developing annual category marketing plans based on global strategy and aligned with Merchandising, Retail, Wholesale, and E‑commerce priorities.
  • Strong background in full‑funnel marketing, including digital, media, content, retail, and wholesale activation.
  • Demonstrated ability to develop and adapt category‑specific activation concepts and toolkits for regional and local markets.
  • Experience working closely with Merchandising Sports, Sales, and Cluster Marketing to align on product storytelling, launch priorities, and commercial opportunities.
  • Solid analytical skills interpreting campaign performance, content effectiveness, ROI, and category‑level KPIs.
  • Experience executing regional marketing plans across multiple European markets, ensuring strong sell‑in and sell‑through support.
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