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Apex Systems Logo Apex Systems · -

Senior Marketing Manager, Strategic Accounts & Revenue Programs

United States, San Francisco 34.00 - 36.00 USD / Hour · Job Posted July 05, 2026
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Job Description

GitHub's Regional Marketing Team is expanding to meet the growing scale and complexity of engaging senior decision-makers across our most strategic accounts and priority verticals. This role is more orchestrator than campaign manager, a revenue-minded marketer who turns account strategy and pipeline objectives into high-touch experiences that move the needle. You'll connect executive engagement, ABM, and industry-specific programs into cohesive, account-centric journeys that deepen BDM and TDM relationships and help Revenue Pods accelerate the opportunities that matter most. The ideal candidate is a field or ABM marketer with hands-on experience designing white-glove executive programs and a genuine understanding of how senior buyers think, evaluate, and make decisions.

Job Responsibility

  • Own regional marketing strategy and execution for Business Decision Maker (BDM) and Technical Decision Maker (TDM) audiences, serving as the primary marketing owner for strategic account engagement
  • Define and deliver an integrated plan that unifies executive programs, ABM, and industry/solution campaigns under a single, cohesive narrative
  • Lead executive programs, 1:1 and 1:few ABM initiatives, and curated account-based experiences that deepen relationships with senior stakeholders
  • Design and execute high-touch moments, including executive dinners, hospitality experiences, and bespoke engagements that accelerate strategic opportunities
  • Develop industry- and solution-specific campaigns for priority verticals, positioning our solutions as the clear choice for industry-specific challenges
  • Partner closely with Revenue Pods (sales, SDR, customer success) to align programs to top account priorities, and collaborate with product marketing, content, and field teams to deliver integrated experiences
  • Run signature programs including 1:1 ABM, industry roundtables and executive breakfasts, TDM and BDM third-party event sponsorships, and Developer- and BDM-focused Community User Groups
  • Drive sourced and influenced pipeline, strategic account progression, and executive engagement that accelerates opportunities within targeted accounts

Requirements

  • Strong verbal and written communication skills, with the ability to craft compelling executive-level messaging and narratives
  • Deep knowledge of Account-Based Marketing (ABM) principles, strategies, and tools
  • Experience designing and executing high-touch executive engagement programs and white-glove experiences
  • Ability to work cross-functionally with Sales, Revenue Pods, and Field Marketing teams to align on pipeline objectives
  • Strong analytical and strategic thinking skills, with the ability to translate account data and pipeline signals into actionable marketing programs
  • 7 years of B2B marketing experience, with a strong focus on ABM, field marketing, executive programs, or strategic account marketing
  • Proven track record of building and scaling account-based programs that deliver measurable pipeline and revenue impact
  • Experience marketing to senior BDM and TDM audiences (C-suite, VP-level executives, and technical leaders)
  • Demonstrated success partnering with sales/revenue teams in a pod or aligned-account model
  • Strong project management skills with the ability to run multiple high-stakes programs simultaneously
  • Experience designing and executing executive-level hospitality and 1:1 experiences

What we offer

  • Medical
  • Dental
  • Vision
  • Life
  • Disability
  • Other insurance plans
  • ESPP (employee stock purchase program)
  • 401K program with company match after 12 months
  • HSA (Health Savings Account)
  • SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions
  • Corporate discount savings program
  • On-demand training program
  • Access to certification prep and library of technical and leadership courses/books/seminars
  • Certification discounts
  • Dedicated customer service team
  • Certified Career Coach
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