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Disney+ is The Walt Disney Company’s Direct to Consumer streaming service. Launched within the EMEA region in 2019 it includes long and short form content from Disney, Marvel, Star Wars and National Geographic. The Disney+ team is responsible for the strategy and day-to-day commercial performance and operations of Disney+ across Europe and future market launches across Middle East and Africa. This position will be located in London regional HQ with flexible working policies and will specifically focus on leading our Sports marketing in order to drive awareness and excitement for our sports offering, and our continued growth through customer acquisition and engagement.
Job Responsibility
Develop and execute the regional Disney+ Sports marketing strategy
Work with Disney+ and ESPN colleagues to deliver complementary, cross-platform marketing plans
Serve as the Disney+ Sports marketing lead across the region
Oversee the development of outstanding sports creative across all EMEA territories
Partner with internal creative and external agencies to deliver world-class, culturally relevant campaigns
Act as a subject-matter expert across all marketing channels, with a focus on social, influencer, and digital marketing
Engage analytics and insights teams to understand audience behaviours
Collaborate with Disney+ business verticals to deliver integrated campaigns
Work closely with Networks, ESPN, and third-party rights holders to coordinate and amplify joint marketing initiatives
Provide marketing input into rights negotiations
Manage end-to-end campaign planning, budgeting, and delivery across EMEA markets
Track and evaluate performance metrics
Champion innovation, testing new formats, technologies, and creative approaches
Requirements
Extensive experience in sports marketing, ideally within a media, streaming, or entertainment environment
Proven expertise in social, influencer, and digital marketing, with strong examples of creative and measurable impact
Experience leading multi-market campaigns within complex, matrixed organizations
Deep understanding of sports fan culture and how to connect authentically across different sports and territories
Demonstrated ability to translate audience insight into compelling creative strategy
Strong leadership, collaboration, and stakeholder-management skills, with confidence working across senior levels and global teams
Exceptional communication and presentation abilities
A proactive, strategic, & highly organized marketer who thrives in a fast-moving environment
What we offer
25 days annual leave
Private medical insurance & dental care
Free Park Entry
Disney Discounts
Excellent parental and guardian leave
Employee Resource Groups – WOMEN @ Disney, Disney Mosaic, Disney PRIDE, ENABLED, TRUST