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Reporting to the Head of Marketing, this hands-on role is responsible for supporting the delivery of PEXA’s marketing plan to achieve business objectives and scorecard targets. This role is also accountable for ensuring marketing initiatives are aligned to business priorities, acting as a customer champion to validate that experiences journeys for each customer segment (whether existing or emerging) are optimized and consistent across channels and products.
Job Responsibility:
Drive go-to-market strategy for our product launches, including audience definition, positioning, messaging, and value propositions
Plan and deliver integrated campaigns across digital, content, events, and other channels, ensuring alignment to commercial targets
Partner with Product and Sales to ensure our teams are enabled with the right messaging, tools, and collateral
Lead campaign orchestration
brief and direct content, creative, web, and automation specialists to bring campaigns to life
Balance priorities between driving demand and supporting retention, feature launches, and adjacent products
Monitor performance and optimise, using analytics and insights to refine campaigns and report outcomes to the leadership team
Ensure consistency of our brand across campaigns, creative, content and digital touchpoints and contribute to evolving how we are positioned in market
Play a key leadership role within the marketing team, acting as a senior partner to the Head of Marketing
Partner with other cross-functional teams including Customer Operations, Risk, Legal, and Tech
Champion marketing initiatives and successes across the organization
Requirements:
5+ years’ experience in marketing, with a strong background in product marketing, brand, and digital
Strong customer-centric mindset with experience delivering multi-channel marketing campaigns
Demonstrated people leadership experience, with ability to mentor and develop team members
Proficiency in digital analytics, reporting, and deriving actionable insights
Excellent project and campaign management skills with a track record of successful delivery
Strong written and verbal communication skills with the ability to create impactful presentations and documentation
Commercially astute with a growth mindset and positive energy
Ability to manage multiple stakeholders and influence outcomes in a fast-paced environment
Motivated to solve problems and achieve the best outcomes for customers, the business, our people and the industry
Bachelor’s degree in Marketing, Business, Communications or a related field
What we offer:
Quarterly wellness days to recharge
Four weeks workcation per year - work from an approved country
Take the opportunity to purchase up to four weeks additional annual leave per year
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