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Zalando Lounge Logo Zalando Lounge · -

Senior Marketing Manager - Poland & Baltics

Germany, Berlin · Job Posted January 09, 2026
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Job Description

In this Berlin-based role, as a Senior Marketing Manager, you will focus on further developing Zalando as the #1 destination for fashion and lifestyle in Poland & Baltics. You will manage all local marketing activities with the aim of further strengthening the Zalando brand in those markets as well as driving relevant traffic to our local sites and app, and contributing to the business growth.

Job Responsibility

  • Identify consumer and competitive insights to inform marketing strategy and guide key business decisions
  • Develop, plan, and execute an annual marketing plan, including budget management and media strategy, for four markets
  • Monitor market and competitive landscapes to identify commercial marketing levers and growth opportunities
  • Roll-out and amplify Zalando global campaigns, define, manage and execute hyper-local activation tailored to the Polish & Baltic markets, driving their relevance towards local customers and fit for commercial priorities
  • Activate and amplify Zalando propositions, ensuring a market-relevant product mix across various touchpoints
  • Manage local media, creative, and influencer agencies to support growth
  • Act as a brand guardian, ensuring consistent communication and tone of voice across all channels

Requirements

  • Willing to relocate to Berlin
  • Polish native speaker
  • Fluent in English
  • 5-7 years of professional experience as a seasoned marketing generalist, preferably e-commerce/fashion/FMCG
  • Strong understanding of various Offline and Online Marketing Channels and Media, including good knowledge of Social Media platforms and the influencer landscape, and a basic understanding of performance channels
  • Proven experience in marketing budget management and end-to-end full-funnel campaign execution, with a strong track record of campaign management, working effectively with creative teams and agencies
  • Strong analytical skills to interpret consumer insights and trends, translating them into synthetic and actionable market marketing strategies and growth initiatives
  • Deep knowledge of the Polish market, including the ability to understand local consumers, provide insights into the competitive landscape, and identify market trends
  • A team player, well-organized, and comfortable steering multiple key projects with various stakeholders, acting as both an owner and facilitator

What we offer

  • 27 days of holiday a year to start for full-time employees
  • 2 paid volunteering days a year
  • Hybrid working model with up to 60% remote per week
  • Work from abroad for up to 30 working days a year
  • Employee shares program
  • 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
  • Relocation assistance available (subject to prior agreement)
  • Family services, including counseling and support
  • Health and wellbeing options (including Wellhub, formerly Gympass)
  • Mental health support and coaching available
  • Drive your development through our training platform and biannual peer-to-peer review
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