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WHY THIS ROLE MATTERS: PUMA has never been a brand that sits still. We challenge convention, push boundaries, and celebrate the culture and energy of sport. To keep elevating our Performance categories across Oceania, we’re searching for a Senior Marketing Manager - Performance who thrives on action, loves being hands-on, and brings both confidence and resilience to every challenge. If you want a role where you truly influence brand direction and commercial outcomes, this is it. ABOUT THE ROLE: INTRODUCTION: THE DIFFERENCE YOU’LL MAKE: As the strategic lead for Running, Teamsport, and Training, you will define, build, and execute the Performance marketing strategy for Oceania. This is a role for someone who mixes creativity with analytical thinking, can move from strategy to execution seamlessly, and understands what it takes to drive both brand desirability and commercial success. Your work will shape how athletes, consumers, and the market see PUMA in some of our most important categories. WHAT YOU WILL LEAD & WHERE YOU’LL GET YOUR HANDS DIRTY: This is not a spectator role. You’ll be the one leading, doing, deciding, executing, refining, and pushing campaigns to the finish line.
Job Responsibility:
Lead the development and execution of the Performance category strategy across Oceania
Deliver fully integrated campaigns across digital, social, media, PR, and experiential channels
Maintain strong, consistent brand positioning across every touchpoint
Partner closely with Commercial Marketing to drive awareness, consideration, and sell‑through
Oversee end-to-end campaign planning, execution, and post-analysis
Use insights and analytics to optimise and evolve campaign performance
Lead full‑year marketing planning for Rebel and other key partners, plus owned retail and e‑commerce
Manage campaign execution, ensuring timelines, budgets, and deliverables are met
Maintain cohesive messaging across all platforms
Oversee post-campaign analysis and insights reporting with agency partners
Ensure all parties are aligned, briefed, and prepared ahead of launch
Manage agency partnerships to deliver best‑in‑class output
Collaborate with Global Running and Teamsport teams for approvals, alignment, and shared strategic direction
Work closely with Sales, Merchandise, eCom, Retail, and Sports Marketing to ensure complete cohesion across campaigns and touchpoints
Lead the GTM process for wholesale and retail in the Performance categories
Drive impactful sell‑in presentations and support the production of campaign tools and assets
Guide social content planning, scheduling, and alignment with broader campaigns
Manage budgets, cost allocations, and invoice workflows
Oversee product seeding processes to support campaigns
Uphold business policies, lead learning requirements, and foster operational excellence
Requirements:
5–8 years’ experience in retail, sport, lifestyle, or fashion marketing within a multi‑category brand
Tertiary qualification in Marketing or a related discipline
Proven capability in executing integrated campaigns and partnering cross‑functionally
Expertise in retail marketing, consumer behaviour, and market trends
Strategic mindset backed by a hands‑on work ethic
Strong stakeholder management and communication skills
Exceptionally organised, detail‑driven, and proactive