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This is where creativity meets strategy. As a member of the Baxter Marketing team, you will work on designing, developing and implementing marketing programs and pricing strategies. You’ll leverage your expertise to present our life-sustaining and live-saving products and services to the relevant market sector. Working in collaboration with the sales and technical teams, there will be opportunity for learning, development and future career growth across a variety of fields within Baxter.
Job Responsibility
Partner closely with their cross-functional team and marketing leader in developing the following: Global & US long-range plans (LRP) and investment plan
Establish the global value proposition/evidence strategy to maximize market adoption
Define new product development needs versus unmet market opportunities
Conduct market research and assists in development of short- and long-term plans
Support portfolio strategy including the product road map and life cycle management
Support market development strategy/identification of key adoption barriers
Understand competitive landscape and determine game theory strategies to maximize market share
Qualitative Analysis, market segmentation, and pricing strategies
Set global product launch plans including go-to-market strategies, including developing and writing promotional pieces for targeted audience
Support execution in key markets to establish growth: Develop KOL relationships
content development/presentation for internal/external stakeholders, and training of various sales channels
Collaborate with R&D, Clinical, Market Access, Regulatory, Manufacturing, and Regional Marketing
Requirements
4+ years of marketing experience
health-care/medical device industry experience required with preference to spine and/or Orthobiologics space
Strong results orientation and analytical skills
Experience in conducting successful market research, pricing and reimbursement, customer advocacy development, creative product/program development, messaging, and branding
Demonstrated project management experience with a cross-functional team
Experience with Qualitative and Competitive analysis
Bachelor's degree required
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time
What we offer
Support for Parents
Continuing Education/ Professional Development
Employee Heath & Well-Being Benefits
Paid Time Off
2 Days a Year to Volunteer
medical and dental coverage that start on day one
insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance
Employee Stock Purchase Plan (ESPP)
401(k) Retirement Savings Plan (RSP)
Flexible Spending Accounts
educational assistance programs
time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service