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This is where creativity meets strategy. As a member of the Baxter Marketing team, you will work on designing, developing and implementing marketing programs and pricing strategies. You'll leverage your expertise to present our life-sustaining and live-saving products and services to the relevant market sector. Working in collaboration with the sales and technical teams, there will be opportunity for learning, development and future career growth across a variety of fields within Baxter. This is where your work makes a difference. At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond. Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results. Here, you will find more than just a job—you will find purpose and pride. Your role: The Sr. Manager, US Commercial Marketing is a strategic leader responsible for the development and execution of marketing initiatives that drive business growth and revenue expansion for Baxter's Patient Support Systems. This role is responsible for the management of downstream marketing activities, including market analysis, competitive intelligence, and customer engagement, to ensure alignment with business goals and drive market share growth for the entire Patient Support Systems portfolio, with an estimated revenue target of 500M+.
Job Responsibility
Develop and implement annual marketing plans using market insights, competitive intelligence, and pricing strategies
Coordinate product launch strategies, including objectives, tactics, KPIs, and training for the US market
Provide marketing, sales, and technical support at events, customer sites, and workshops to drive revenue
Deliver effective marketing and sales tools aligned to customer needs and stakeholder value propositions
Define and implement go-to-market strategies with cross-functional teams, including positioning and target customers
Partner closely with Sales to implement strategies, support deals, and achieve/exceed sales and market share goals
Capture and share market insights (trends, competition, KOLs) and collaborate with global teams to advise product development and differentiation
Travel up to 30%
Requirements
Bachelor's degree in marketing, Business, or equivalent
advanced degree preferred
8+ years professional experience in Product Management or Marketing, preferably medical device or capital equipment (such as a Med-Surg, ICU, Specialty bed)
Showed strength to clearly and concisely communicate, both written and verbally, to all internal and client stakeholders at all levels
Consistent track record of delivering engaging, informative, well-organized presentations
Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook) and Salesforce, with a proven understanding of various ERP systems
Demonstrated ability to interpret, analyze, and apply technical information including but not limited to technical manuals, technical bulletins, and schematics
Expertise in marketing and branding concepts, with an advanced understanding of the product development and commercialization process that incorporates customer requirements
Advanced knowledge and understanding of clinical workflows and sales process
Successful track record of leading multiple projects simultaneously, with the ability to work independently, show initiative, and serve as an inspiring leader
Confirmed ability to adapt quickly to shifting priorities and thrive in a fast-paced environment
Strong AI, analytical, creative, and problem-solving skills
Applicants must be authorized to work for any employer in the U.S.
We are unable to sponsor or take over sponsorship of an employment visa at this time
What we offer
Support for Parents
Continuing Education/ Professional Development
Employee Heath & Well-Being Benefits
Paid Time Off
2 Days a Year to Volunteer
medical and dental coverage
insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance
Employee Stock Purchase Plan (ESPP)
401(k) Retirement Savings Plan (RSP)
Flexible Spending Accounts
educational assistance programs
paid holidays
paid time off ranging from 20 to 35 days based on length of service