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Senior Marketing Manager, eCommerce

United Kingdom, London Employment contract · Job Posted January 10, 2026
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Job Description

We are looking for an experienced Senior Marketing Manager to lead marketing activity across our eCommerce portfolio during a maternity cover period. This is a hands-on role combining strategic planning with campaign execution, team leadership and close collaboration with senior stakeholders. You will work with the Head of Marketing & Content, Group Portfolio Managing Director, Group Event Director and wider teams to develop and deliver marketing strategies that drive delegate and visitor growth, engagement and revenue.

Job Responsibility

  • Develop and implement marketing strategy, positioning, key messaging and product strategy for the eCommerce portfolio
  • Line manage the Marketing Manager and Senior Marketing Executive, setting clear objectives and supporting performance, development and wellbeing
  • Lead the execution of multi-channel marketing campaigns and report on performance against KPIs
  • Be hands-on with campaign delivery during busy periods, including copywriting, briefing and reviewing creative, building and scheduling emails, setting up and optimising digital campaigns, updating web content and producing reports
  • Own the training and development plan for the marketing team, identifying skills gaps and providing coaching and on-the-job training
  • Oversee the creative and design process for marketing materials, ensuring consistency with event branding and marketing strategy
  • Review audience development plans and ensure all marketing communications reflect event positioning and key messaging
  • Collaborate with partners to deliver lead-generation and revenue-driving marketing campaigns across live and digital products
  • Regularly review marketing plans, response rates, KPIs, attendee demographics and industry best practice, making recommendations and adjustments where required
  • Oversee community-building and social media strategies to drive engagement and brand affinity
  • Work closely with Digital and Data teams on database management, segmentation and GDPR compliance
  • Manage marketing budgets, raise purchase orders and liaise with Finance on reporting requirements
  • Manage the planning and execution of the visitor registration process
  • Be responsible for the delivery of delegate and visitor targets, attendee revenue generation and pricing strategies
  • Support senior stakeholders in executing broader portfolio and business development strategies

Requirements

  • Proven experience in a senior marketing role, ideally within B2B events, technology and/or eCommerce
  • Experience contributing to the development of insight-led marketing plans and translating strategy into effective multi-channel campaigns
  • Strong project management skills, with the ability to manage multiple campaigns and deadlines
  • Demonstrable experience line managing and developing direct reports
  • Excellent written communication skills, with confidence in producing B2B marketing copy
  • A hands-on approach to campaign delivery, including email marketing, digital campaigns, web updates and reporting
  • Strong working knowledge of CRM and CMS platforms, email marketing tools and marketing automation systems
  • Experience delivering and optimising digital marketing campaigns, including use of tools such as Google Analytics and Google Ads
  • Understanding of data protection regulations and best practices in email marketing and data sharing
  • Commercial awareness and the ability to deliver sales-led, revenue-driving marketing activity
  • High attention to detail and the ability to remain calm under pressure
  • Flexibility to work extended hours around key event periods
  • A collaborative, positive attitude and a great sense of humour
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