Senior Marketing Manager, Demand Generation

• Design and implement an end-to-end demand generation strategy that directly and demonstrably delivers on business goals and objectives
• Leverage and integrate mutli-channel tactics including email, paid media, content marketing, social, webinars, and events to drive maximum engagement and conversion
• Develop buyer personas and craft simple, disruptive messaging that resonates with them throughout the buyer journey
• Collaborate with sales, partner team and leadership to align campaigns with go-to-market strategies
• Refine strategies based on data-driven insights, ensuring consistent optimization of resources and ROI
• Define, monitor, and manage the critical metrics that ensure we are on track to exceed our committed pipeline and revenue goals
• Plan, execute, and relentlessly optimize increasingly personalized campaigns and workflows across all digital channels
• Partner with creative team to produce bold, on-brand messaging and assets that make Paytient stand out in an increasingly fragmented benefits marketplace
• Implement A/B testing frameworks and make real-time adjustments to consantly improve lead quality and ROI
• Identify and apply AI and advanced automation tools to improve productivity and campaign performance
• Manage the demand generation budget, focusing on growth, efficiency and creativity to maximize impact with limited resources
• Coordinate with external vendors, freelancers, or agencies to extend capacity as business needs dicate

• 7+ years of progressive B2B marketing with a strong track record of delivering revenue growth through demand generation and digital marketing ideally in a high-growth startup environment
• Experience in a complex industry such as healthcare, FinTech, SaaS or benefits is a plus
• Ability to think big-picture (strategy, market, positioning) while also being a hands-on builder and optimizer of campaigns that deliver measurable results
• A talent for creating powerful, audience-focused messaging that turns complexity into clarity and compels action
• Strong and innate analytical mindset, challenging and using insights drive better results
• Agility, resourcefulness and comfort in working in a fast-paced, resource-constrained environment
• Deep expertise in marketing automation platforms, CRM systems, digital advertising tools (google ads, linkedin Ads) and working with AI to accelerate time-to-market

Experience in a complex industry such as healthcare, FinTech, SaaS or benefits is a plus

• Medical, dental and vision insurance
• $4,300 annual HSA contribution
• Paytient Health Payment Account (HPA)
• Monthly lifestyle spending stipend
• 5 weeks of annual PTO
• 401k plan access with a 4% employer match
• Up to 16 weeks of fully-paid parental leave
• Stock options in Paytient