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We are seeking an experienced Marketing Manager to support our entry into the Nordic and Dutch defence and security markets. Working at the heart of our Global Defence & Security Marketing team, you will be responsible for planning and delivering multi-channel campaigns that grow our brand, strengthen client relationships, and drive commercial results. This is a hands-on role with significant autonomy, perfect for a driven B2B marketer who thrives on both strategy and execution, with a desire to make a real impact in a fast-paced, global environment.
Job Responsibility:
Campaign delivery: Manage impactful campaigns that build PA’s brand, strengthen client relationships, and drive revenue, ensuring timely and on-budget delivery while optimizing performance through insights
Content creation: Work with experts to develop thought leadership pieces for target accounts and broader audiences
Social media: Develop LinkedIn and Haiilo content, mentoring consultants to enhance their online presence
Stakeholder engagement: Serve as a trusted advisor to Nordics and NL defence and security consultants, fostering strong internal relationships
Digital marketing: Collaborate with digital specialists to create effective audience journeys, manage sector web pages, email campaigns, paid ads, webinars, and newsletters
Event planning and delivery: Organise key events, both owned and sponsored
CRM management: Support database growth, track client data, and deliver targeted marketing programs
Brand advocacy: Ensure all activities align with PA’s brand and purpose, acting as a proactive ambassador
Regional marketing support: Contribute to broader Nordics and NL marketing initiatives as needed
Requirements:
Minimum 5 years’ experience in B2B marketing including thought leadership and content, event delivery, digital and social media, email marketing, etc.
An all-round, generalist marketer equally comfortable with high level planning of marketing campaigns, as well as hands on execution of marketing tactics such as writing social media and contact data entry
A solid understanding of marketing campaign principles, and the ability to deliver return on investment, ensuring alignment with brand and risk management
Self-starter with ability to manage multiple projects and deadlines
Team-player able to successfully build strong working relationships across all levels of the business
Positive attitude, appetite to learn and focus on strong teamwork
Creative and analytical thinking
Excellent attention to detail and written communication
Ability to work independently and proactively engage with key stakeholders on progress and objectives
Professional services or B2B marketing background
Creativity, interest in design and understanding of visual brand identity principles
Nice to have:
Preferred but not essential, knowledge or experience of the Defence and Security sector
A working knowledge of defence, security or the military is ideal
And experience working in a global organisation will be beneficial
What we offer:
Health and lifestyle perks accompanying private healthcare
25 days annual leave (plus a bonus half day on Christmas Eve) with the opportunity to buy 5 additional days
Generous company pension scheme
Opportunity to get involved with community and charity-based initiatives
Annual performance-based bonus
PA share ownership
Tax efficient benefits (cycle to work, give as you earn)