Senior Marketing Manager (Campaigns) Job at ITV Jobs (London)

Senior Marketing Manager (Campaigns)

ITV Jobs

Location:
United Kingdom , London

Category:
-

Contract Type:
Not provided

Salary:

53000.00 - 55000.00 GBP / Year

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Job Description:

12 month fixed term position. This role sits in the M&E Marketing team and plays a vital role developing upper funnel marketing campaigns which drive business KPIs across Broadcast and Streaming. The Senior Marketing Manager will be responsible for developing bold and impactful campaigns leveraging our brand and priority content, in order to drive upper funnel marketing outcomes, ensuring ITV remains relevant, talked about and ultimately, watched and considered by millions.

Job Responsibility:

Create the strongest foundations for priority campaigns by constructing best in class Marketing briefs rooted in insight about the content, brand, audience, market and culture - with a distinct and single-minded hook
Work closely with colleagues in Media, Creative, Delivery and Publicity,forming an agile squad to develop priority campaigns from inception through to final analysis
Build strong relationships with the ITV genre commissioning teams, working with them to ensure content ‘ammunition’ is utilised to maximum effect
Work with the Marketing Insight team to ensure the latest audience and market insights are embedded in all campaign briefs and that campaign tracking is in place to ensure the impact of all activity can be understood
Ensure that all campaign learnings are captured and used to inform future activity, constantly striving to maximise the impact of all marketing investment
Work closely with the Brand team to ensure all marketing activity delivers against our brand positioning and tone of voice

Requirements:

An exceptional brief writer that transforms business challenges and complex content propositions into simple, clear and brilliant marketing briefs, rooted in data and insight
Evidence of ability to develop creatively ambitious cross-media campaigns which spark conversation, excite audiences and ultimately drive viewing
Proficient at managing multi-million pound paid media plans in conjunction with a large-scale external media agency
Knowledge of the UK TV/Streaming landscape and ITV’s position within it, including the latest changes in viewing trends and content discovery

Nice to have:

Demonstrable experience of working in a fast-paced environment, with the ability to manage multiple projects at one time
Strong communication skills with the ability to clearly articulate insights, concepts and creative feedback and excite others about your ideas and plans
Highly effective at working with many different disciplines across an organisation and forging influential and mutually beneficial relationships routed in trust
Evidence of ability to build strong stakeholder relationships and able to influence effectively including robustly defending a proposed approach
An outcome-focused mindset with an understanding of how to measure the impact of marketing activity
A passion for continual improvement and communicating learnings and marketing effectiveness

What we offer:

Flexible working with a range of options
Generous holiday allowance, plus you can buy more
Annual bonus opportunity
Competitive pension contribution
Save as you earn - with an opportunity to buy ITV shares
Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life

Additional Information:

Job Posted:
March 04, 2026

Expiration:
March 16, 2026

Employment Type:

Fulltime

Work Type:

Hybrid work

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