Senior Marketing Manager (Campaigns)

This role sits in the M&E Marketing team and plays a vital role developing upper funnel marketing campaigns which drive business KPIs across Broadcast and Streaming. The Senior Marketing Manager will be responsible for developing bold and impactful campaigns leveraging our brand and priority content, in order to drive upper funnel marketing outcomes, ensuring ITV remains relevant, talked about and ultimately, watched and considered by millions. The person in this role will need to work closely with colleagues in our Insight, Media, Creative, Delivery and Publicity teams, developing best in class campaigns rooted in consumer insight. This person will be focussed on crafting insight rich, single-minded marketing briefs with distinct hooks that inspire our creative and media strategists. A close working relationship with commissioning and production teams will also be vital, building marketing's reputation and ensuring hero content is leveraged to maximise effect. A passion for both creativity and effectiveness will be key in this role, with a focus on ensuring marketing investment is cutting through in an increasingly competitive market.