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Senior Marketing Manager / Campaign Manager

United States, Goodlettsville Contract work · Job Posted June 29, 2026
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Job Description

We’re seeking a Senior Marketing Manager / Campaign Manager for a 6–12 month contract with our client. This role is based in Goodlettsville, TN and requires 3 days onsite per week. This position leads the development and execution of integrated go-to-market (GTM) strategies that drive customer engagement, revenue growth, and brand impact. The role owns end-to-end campaign planning and execution, with a strong emphasis on lifecycle marketing, email/SMS performance, and customer retention. The ideal candidate is both strategic and hands-on, partnering cross-functionally to deliver high-impact campaigns optimized for performance and aligned with business goals.

Job Responsibility

  • Own and manage the marketing campaign calendar, aligning promotions with product priorities, seasonal moments, and market trends
  • Plan and execute integrated, multi-channel campaigns across the full customer journey
  • Define campaign KPIs, including impressions, engagement, conversion, and revenue targets
  • Partner with cross-functional teams (Creative, Merchandising, Media, Digital) to align messaging and campaign execution
  • Oversee the creation, testing, and deployment of promotional offers and codes
  • Lead strategy and execution for email, SMS, and push notification channels
  • Build and optimize lifecycle programs (welcome, retention, re-engagement, loyalty journeys)
  • Drive list growth, segmentation, personalization, and dynamic content strategies
  • Execute A/B and multivariate testing to improve engagement and conversion
  • Develop initiatives to drive customer acquisition, engagement, and retention
  • Implement triggered journeys, lead generation programs, and loyalty campaigns
  • Leverage behavioral data to improve frequency, lifetime value, and retention
  • Partner with analytics to optimize performance and ROI
  • Partner with creative and content teams on campaign messaging and visual assets
  • Contribute to creative briefs and campaign planning
  • Ensure assets align with brand standards, campaign goals, and channel needs

Requirements

  • 5+ years of experience in marketing, campaign management, or lifecycle marketing
  • Strong background in email, SMS, CRM, and lifecycle strategy
  • Experience with platforms such as Salesforce Marketing Cloud, Braze, Responsys, or similar
  • Expertise in segmentation, personalization, and customer journey mapping
  • Strong analytical skills and ability to drive data-informed decisions
  • Proven experience managing integrated campaigns and cross-functional initiatives
  • Excellent project management and communication skills
  • Experience in retail, e-commerce, or omnichannel environments preferred

What we offer

  • medical
  • vision
  • dental
  • life and disability insurance
  • 401(k) plan

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