Senior Marketing Manager, B2B Demand Generation Job at Virta Health

Senior Product Marketing Manager, Compass

Atlassian is looking for a world-class Senior Product Marketer to lead Sales and...

Location

United States , Mountain View

Salary:

Not provided

Atlassian

Expiration Date

Until further notice

Requirements

5-7 years of experience in enterprise Product Marketing and/or related marketing or sales roles in B2B SaaS
Expert on high-touch enterprise marketing motions and buyer personas
Strong storyteller, writer, and communicator with an eye for good design who can succinctly simplify complex ideas into simple, compelling messages for different audiences
Structured thinker with demonstrated ability to manage multiple complex projects simultaneously
Cross-functional collaborator who builds relationships with senior stakeholders across from Sales, Partners, Marketing, and Product to deliver on a shared vision and goals
Ability to spot opportunities and translate customer needs and market demand into messaging, content, campaigns, and sales plays to help us meet business objectives
Self-starter with a positive attitude who isn’t afraid to roll up their sleeves and get things done

Job Responsibility

Develop and refine differentiated positioning, use cases, and demos to be used by Sales and Partners
Build, package, and deliver relevant sales tools and training material, making it easy for Sales and Partners to understand our product offerings and positioning
Drive PMM participation in Sales and Partner programs, plays, and other pipeline-generating activities
Stay on top of customer, market, and competitive research to shape messaging, campaigns, sales enablement, and influence our product strategy
Define and track key performance indicators (KPIs) to measure and report on effectiveness of go-to-market initiatives, including accelerating pipeline and increasing win rates, product attach rate, adoption, and customer retention
Increase sales success by providing direct deal support through tactics such as account strategy, deal win stories, objection handling, and product positioning

What we offer

health coverage
paid volunteer days
wellness resources

Fulltime

Senior Product Marketing Manager, Jira Enterprise Expansion

You will oversee Jira's Enterprise buyer's journey and partner with our sales an...

Location

United States , San Francisco

Salary:

Not provided

Atlassian

Expiration Date

Until further notice

Requirements

5+ years of experience in enterprise Product Marketing and related marketing or sales role in B2B SaaS
Expert on high-touch enterprise marketing motions and buyer personas
Strong storyteller with an eye for good design who can simplify complex ideas into simple, compelling messages for different audiences
Demonstrated ability to manage multiple complex projects simultaneously
Cross-functional collaborator who builds relationships with senior stakeholders across from Sales, Marketing, and Product to deliver on a shared vision and goals
Ability to spot opportunities and translate customer needs and market demand into messaging, content, campaigns, and sales plays to help us meet business objectives

Job Responsibility

Help shape Jira's strategy for reaching, engaging, and winning over IT buyers and non-technical department leaders and influencers across the business
Drive the research and understanding of buying patterns and personas, and build corresponding strategies to engage different personas at each stage of the buyer's journey
Oversee the creation of compelling marketing collateral, including whitepapers, guides, case studies, blogs, videos, webinars, landing pages and more to support demand generation and pipeline acceleration
Partner with our marketing and analytics team to evaluate funnel health to propose and test improvements to existing marketing messages in a multi-channel strategies
Define and track key performance indicators (KPIs) to measure and report on effectiveness of go-to-market initiatives

What we offer

health coverage
paid volunteer days
wellness resources

Fulltime

Senior Account Based Marketing Manager

Join Checkr's Revenue Marketing team and lead the charge in shaping our account-...

Location

United States , Denver; San Francisco

Salary:

130000.00 - 181000.00 USD / Year

Checkr

Expiration Date

Until further notice

Requirements

6+ years of experience in demand generation, integrated campaigns, or Account Based Marketing in the B2B SaaS space
Ability to work strategically and tactically across multiple campaigns and channels
Courage to take the initiative, pilot, and evaluate new program types
Experience using data and metrics to develop strategy and drive program improvements
Well-organized with great attention to detail
Strong project management skills
Excels at cross-functional collaboration across multiple organizations
Proficient in Salesforce (CRM), Marketo (MA), Asana (Project Management), and Google Suite

Job Responsibility

Develop the full-funnel integrated campaign strategy targeting Checkr's Ideal Customer Profiles to fuel pipeline and revenue growth
Own the execution and optimization of ICP campaigns across web, email, advertising, webinars, outbound, and direct mail channels
Craft compelling messaging and copy across landing pages, email, advertising, and Outreach sequences
Partner with the brand team to test and optimize creative concepts for promotion across campaign channels
Identify and manage target audience lists in partnership with RevOps, PMM, and Sales
Own paid social channels (LinkedIn, Meta) in partnership with our ad agency, webinars and pilot new 3rd-party industry vendors
Collaborate and partner with Sales Development and Business Development Representatives to own and optimize lead hand-off processes
Measure and communicate progress to meeting and exceeding key performance indicators across campaign channels

What we offer

Learning and development allowance
Competitive compensation and opportunity for advancement
100% medical, dental, and vision coverage
Up to $25K reimbursement for fertility, adoption, and parental planning services
Flexible PTO policy
Monthly wellness stipend
Home office stipend
Lunch four times a week
Commuter stipend
Abundance of snacks and beverages

Fulltime

Senior Campaign Manager

This Campaign Manager role is the operational engine for a dedicated, cross-func...

Location

United States , Multiple

Salary:

150000.00 - 180000.00 USD / Year

UpGuard

Expiration Date

Until further notice

Requirements

5+ years of experience managing and executing multi-channel, integrated demand generation campaigns in a B2B SaaS environment
Proven excellence in project management, organization, and navigating complex cross-functional execution timelines
Strong track record of defining marketing KPIs, analyzing campaign data, and translating performance trends into actionable optimization strategies
Experience using project management platforms (e.g., Asana) for campaign buildout, tracking, and reporting
Exceptional communication skills with the ability to clearly brief and coordinate both internal stream teammates and external shared service partners
Deep understanding of the marketing and sales funnel, lead scoring, and the requirements for delivering qualified pipeline

Job Responsibility

Lead the end-to-end planning, development, and execution of integrated B2B SaaS marketing campaigns focused on pipeline generation for your assigned product stream
Serve as the primary project manager, creating detailed campaign calendars and coordinating all inputs from the Product Marketing Manager, Content Writer, Creative, and Web Design roles within your stream
Act as the stream's chief liaison with all shared services (including Social Media, Analytics, Marketing Tech, Paid Search, Email, and SEO) to ensure stream-produced assets are deployed effectively and tracked accurately across all channels
Define and manage campaign budgets, allocating spend across channels to meet demand targets and collaborating with shared services to monitor performance efficiency
Own campaign performance reporting, defining key metrics (KPIs), interpreting results, and providing regular, actionable updates to the stream and leadership
Implement continuous A/B testing and optimization across campaign elements, including landing pages, ad creatives, and lead nurturing flows, to improve conversion rates and pipeline quality
Ensure tight alignment with the BDR and Field Marketing shared services to facilitate seamless lead handoff, track follow-up effectiveness, and gather insights for future campaigns

What we offer

Monthly Lifestyle subsidy for financial, physical and mental wellbeing
WFH set-up allowance
$1500 USD annual Learning & Development allowance
Generous Annual Leave/PTO allowances
18 weeks paid Parental Leave
Personal Leave allowance including sick & carer's leave
Fully remote working environment
Top spec laptops
Personal device security & online privacy protection subsidy
Generative AI subsidy

Fulltime

Senior Campaign Manager

This Campaign Manager role is the operational engine for a dedicated, cross-func...

Location

Australia , Sydney; Melbourne; Brisbane; Hobart

Salary:

Not provided

UpGuard

Expiration Date

Until further notice

Requirements

5+ years of experience managing and executing multi-channel, integrated demand generation campaigns in a B2B SaaS environment
Proven excellence in project management, organization, and navigating complex cross-functional execution timelines
Strong track record of defining marketing KPIs, analyzing campaign data, and translating performance trends into actionable optimization strategies
Experience using project management platforms (e.g., Asana) for campaign buildout, tracking, and reporting
Exceptional communication skills with the ability to clearly brief and coordinate both internal stream teammates and external shared service partners
Deep understanding of the marketing and sales funnel, lead scoring, and the requirements for delivering qualified pipeline

Job Responsibility

Lead the end-to-end planning, development, and execution of integrated B2B SaaS marketing campaigns focused on pipeline generation for your assigned product stream
Serve as the primary project manager, creating detailed campaign calendars and coordinating all inputs from the Product Marketing Manager, Content Writer, Creative, and Web Design roles within your stream
Act as the stream's chief liaison with all shared services (including Social Media, Analytics, Marketing Tech, Paid Search, Email, and SEO) to ensure stream-produced assets are deployed effectively and tracked accurately across all channels
Define and manage campaign budgets, allocating spend across channels to meet demand targets and collaborating with shared services to monitor performance efficiency
Own campaign performance reporting, defining key metrics (KPIs), interpreting results, and providing regular, actionable updates to the stream and leadership
Implement continuous A/B testing and optimization across campaign elements, including landing pages, ad creatives, and lead nurturing flows, to improve conversion rates and pipeline quality
Ensure tight alignment with the BDR and Field Marketing shared services to facilitate seamless lead handoff, track follow-up effectiveness, and gather insights for future campaigns

What we offer

Monthly Lifestyle subsidy for financial, physical, and mental well-being
WFH set-up allowance
$1,500 USD annual Learning & Development allowance
Generous Annual Leave/PTO allowances
18 weeks paid Parental Leave
Personal Leave Allowance (sick & carer's leave)
Fully remote working environment
Top-spec laptops provided

Fulltime

Senior Field Marketing Manager

Senior Field Marketing Manager role at UpGuard, a cybersecurity company focused ...

Location

India , Hyderabad; Bangalore; Chennai; Delhi; Gurugram; Kolkata; Mumbai; Noida; Pune

Salary:

Not provided

UpGuard

Expiration Date

Until further notice

Requirements

5+ years of experience in field marketing, with direct involvement in large industry events like ETCISO Annual Conclave and customer events such as Customer Advisory Board meetings
Experience managing people, agencies, and vendors to produce exceptional experiences
Familiarity with cybersecurity or high-growth B2B SaaS is a bonus
Multidisciplinary expertise across all aspects of field marketing—from field events and logistics to webinars and virtual experiences
Incredible project management skills with experience running multiple, simultaneous marketing programs
Strategic thinking ability to translate high-level business objectives into effective field marketing strategies
Creative problem-solving skills to find new ways to delight customers and drive impactful business outcomes

Job Responsibility

Lead and inspire end-to-end execution of field marketing initiatives
Blend large-scale in-person events with innovative virtual webinars
Develop and execute strategic marketing plans that bridge gap between in-person field marketing events and digital experiences
Manage and deliver flawless, high-impact events ensuring content and logistics align with brand vision
Juggle multiple projects and priorities in fast-paced environment
Partner with sales, product, and customer success teams to align on objectives and create cohesive event strategies
Drive awareness, generate demand, and deepen customer engagement

What we offer

Monthly Lifestyle subsidy for financial, physical and mental wellbeing
WFH set-up allowance
$1500 USD annual Learning & Development allowance
Generous Annual Leave/PTO allowances
18 weeks paid Parental Leave irrespective of parenting role
Personal Leave allowance including sick & carer's leave
Fully remote working environment
Top spec laptops provided
Personal device security & online privacy protection subsidy
Generative AI subsidy

Fulltime

Senior Manager, Account Based Marketing

Step into a unicorn-stage AI company that’s bringing breakthrough technology to ...

Location

United States

Salary:

150000.00 - 180000.00 USD / Year

80Twenty

Expiration Date

Until further notice

Requirements

5+ years of B2B marketing experience
3+ years leading ABM initiatives with enterprise and/or mid-market audiences
Demonstrated success driving measurable pipeline and revenue impact through ABM programs
Strong understanding of enterprise sales motions, complex buying committees, and decision-making dynamics
Hands-on expertise with ABM platforms (6sense, Demandbase, Terminus, or equivalent) and CRM/marketing automation tools (Salesforce, HubSpot)
Proven ability to manage complex, multi-channel campaigns involving multiple stakeholders
Blend of creativity and analytical thinking, with a data-driven approach to optimization
Excellent communication and collaboration skills with cross-functional and sales partners

Job Responsibility

Lead the development of a multi-tiered ABM approach (1:1, 1:few, 1:many) that supports sales priorities and revenue growth goals
Collaborate with Sales and Revenue Operations to identify priority accounts and generate actionable account intelligence
Design and launch integrated campaigns leveraging personalized content, digital advertising, direct mail, executive programs, and events
Equip sales teams with messaging, playbooks, and tailored assets that enhance ABM outreach and accelerate pipeline movement
Define KPIs, analyze campaign effectiveness on pipeline and revenue, and continuously refine programs for maximum impact
Utilize ABM platforms (such as 6sense, Demandbase, or comparable tools) and connect them with the MarTech ecosystem for seamless execution
Partner with Product Marketing, Demand Generation, and Content teams to deliver tailored initiatives for target accounts
Build repeatable ABM processes—from account selection through reporting—that ensure sustainability and long-term growth

Fulltime

Senior Product Marketing Manager

You own customer storytelling for Airtable with the strategic mindset of a produ...

Location

United States

Salary:

177000.00 - 277600.00 USD / Year

Airtable

Expiration Date

Until further notice

Requirements

5+ years in product marketing, customer marketing, or technical content at B2B SaaS companies
Exceptional storytelling and writing for technical/business audiences
Daily AI tool user
Strong customer relationship skills and ability to extract stories through thoughtful questioning
Autonomous operator
Technical aptitude—learn platforms quickly and understand implementations

Job Responsibility

Identify and qualify high-impact AI use cases solving real business problems at scale
Conduct deep-dive customer interviews to understand workflows, challenges, and outcomes
Lead demo sessions where customers walk through their builds
Write focused stories that go deep on problem, AI-powered solution, and measurable outcomes
Produce demo videos
Use AI tools extensively to accelerate content creation
Build and manage our customer story database
Maintain searchable library tagged by use case, industry, AI features
Coordinate with Sales, CS, and PMM to identify which stories support campaigns
Own insights and iteration using engagement usage and pipeline data

What we offer

Benefits
Restricted stock units
Incentive compensation

Fulltime

Senior Marketing Manager, B2B Demand Generation

Virta Health

Location:
United States

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:
February 20, 2026

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