Senior Marketing Manager, B2B Demand Generation Job at Virta Health

Senior Analyst, Marketing Performance, B2B Marketing Demand Generation, Europe

The Europe B2B Marketing team is looking for a Senior Marketing Performance Anal...

Location

Portugal , Portugal

Salary:

Not provided

Mastercard

Expiration Date

Until further notice

Requirements

Have solid experience as a generalist digital marketer in B2B enviroments, with strong exposure to strategy, execution and performance measurement
Have a strong analytical mindset, with proven experience managing data, performance metrics and dashboard governance
Have hands on experience monitoring and optimising digital and paid media campaigns
Be highly proficient in Salesforce, with experience tracking leads, monitoring campaign impact and analysing marketing to revenue performance
Have an experience working with: Salesforce
Tableau or similar Business Intelligence tools
Adobe Analytics or Google Analytics
Adobe CMS platforms
Marketing Automation platforms
LinkedIn Campaign Manager

Job Responsibility

Implement the Demand Generation strategy in line with business priorities
Own end to end B2B demand campaigns across the funnel, from awareness to lead generation, pipeline and ROI
Act as a digital marketing generalist, overseeing strategy, execution and analytics across paid media, web, social, email and marketing automation
Lead paid media strategy and execution, with a strong focus on LinkedIn Campaign Manager and intent data platforms, ensuring effective targeting, budget allocation and optimisation
Own performance measurement and analytics for B2B marketing across Europe, including web performance, user behaviour, conversion and journey optimisation
Monitor campaign performance and lead progression in Salesforce, ensuring clear visibility from marketing activity to revenue
Partner with Marketing Operations to standardise lead tracking, scoring, database management and performance measurement
Define and govern KPI frameworks and dashboards, translating performance data into clear insights and recommendations for senior stakeholders
Support regional and market teams through a Demand Generation Centre of Excellence, providing best practices, frameworks and guidance on paid media and performance measurement

Fulltime

Senior Demand Generation Manager, B2B

Replit is the agentic software creation platform that enables anyone to build ap...

Location

United States , Foster City

Salary:

165000.00 - 215000.00 USD / Year

Replit

Expiration Date

Until further notice

Requirements

10+ years of B2C & B2B demand generation and performance marketing experience
5+ years in B2B SaaS focused on enterprise customers
Proven track record building demand generation from zero-to-one as the first or early demand gen hire
Managing multi-million dollar budgets with demonstrated ROI and pipeline contribution
Deep expertise in ABM strategies (account selection, multi-channel orchestration, measuring engagement)
Hands-on experience with marketing technology (Marketo, HubSpot, Salesforce, 6sense, Demandbase)
Extensive experience establishing lead management frameworks with lead scoring, MQL/SQL definitions, and funnel optimization in partnership with Sales and RevOps
Strong analytical capabilities and obsessive focus on testing
Proven ability to build cross-functional relationships and provide creative direction for demand generation assets

Job Responsibility

Own and deliver B2B pipeline generation
Take full accountability for paid inbound pipeline delivery with a multi-million dollar budget
Partner with business leadership and finance to forecast, track performance, and present results in monthly and quarterly business reviews
Build lead scoring frameworks, funnel definitions, and pipeline attribution models
Build the demand generation infrastructure from scratch
Partner with Revenue Operations to select, implement, and optimize the marketing technology stack (MAP, intent data, ABM platforms, analytics)
Stand up and scale all demand generation channels: paid search, paid social, display, ABM, content syndication, and webinar programs
Develop and launch account-based marketing strategies targeting high-value enterprise accounts
Drive content, creative strategy, and relentless optimization
Ensure we have the right content and creative assets across all stages of the buyer journey

What we offer

Competitive Salary & Equity
401(k) Program with a 4% match
Health, Dental, Vision and Life Insurance
Short Term and Long Term Disability
Paid Parental, Medical, Caregiver Leave
Commuter Benefits
Monthly Wellness Stipend
Autonomous Work Environment
In Office Set-Up Reimbursement
Flexible Time Off (FTO) + Holidays

Fulltime

Senior Digital Marketing Manager – Demand Generation

HabileLabs is looking for a Senior Marketing Manager who can lead and improve ou...

Location

India , Jaipur

Salary:

Not provided

HabileLabs

Expiration Date

Until further notice

Requirements

7 to 8+ years of experience in B2B digital marketing or demand generation
Strong experience in performance marketing, especially Google Ads and LinkedIn Ads
Good understanding of Zoho CRM, landing pages, lead tracking, and campaign attribution
Strong knowledge of Google Analytics 4, Google Tag Manager, Search Console, and UTM tracking
Experience in SEO, email marketing, lead nurturing, and reporting
Ability to manage budgets, teams, vendors, and cross-functional coordination
Strong analytical mindset with the ability to improve lead quality and campaign ROI

Job Responsibility

Plan and execute B2B lead generation campaigns across Google Ads, LinkedIn Ads, email, SEO, and other digital channels
Improve lead quality, MQLs, SQLs, and campaign conversion rates
Optimize ad performance through better targeting, keywords, creatives, messaging, bidding, and landing page alignment
Track CPL, conversion rate, lead quality, campaign ROI, and sales feedback
Identify campaign gaps and take corrective actions to improve results
Work on campaign-specific landing pages to improve conversions
Ensure forms, UTMs, tracking, and Zoho CRM lead flow are properly set up
Use Google Analytics, Google Tag Manager, Search Console, Zoho CRM, and ad dashboards to measure performance
Build clear reports showing what is working, what is not, and what needs improvement
Support SEO strategy for service pages, blogs, industry pages, and lead-focused content

Fulltime

Senior Manager, Demand Generation & Revenue Marketing

Riipen partners with colleges and universities across Canada and the United Stat...

Location

Canada; United States

Salary:

100000.00 - 140000.00 CAD; USD / Year

EdTech Jobs

Expiration Date

Until further notice

Requirements

7+ years of experience in B2B demand generation, revenue marketing, or growth marketing
Demonstrated track record of generating qualified pipeline for enterprise sales teams
Experience supporting account-based or named-account go-to-market motions
Strong understanding of enterprise demand generation strategy, including campaigns that drive meetings with senior decision-makers
Understanding of the higher education landscape in Canada and the United States, or the ability to rapidly develop expertise in institutional priorities and decision-making dynamics within higher education
Strong analytical mindset with experience measuring pipeline creation, funnel conversion rates, and campaign ROI
Experience collaborating closely with sales organizations in complex, multi-stakeholder enterprise deals
Excellent writing and storytelling skills with the ability to adapt tone and format for senior academic audiences across channels
Ability to move fluidly between strategy and execution, designing campaigns and producing the content and programs required to bring them to life
Comfortable working with marketing technology including CRM and marketing automation platforms, with the ability to interpret performance data and connect marketing activity to pipeline outcomes

Job Responsibility

Lead the design and execution of multi-channel demand generation programs
Manage editorial content
Analyze campaign performance to drive qualified sales opportunities with senior academic leadership
Design and execute multi-channel demand generation programs targeting senior academic leadership across Canada and the US
Develop and manage the editorial calendar, ensuring consistent output across content, email, social, webinars, events, and co-marketing
Build campaigns that convert target account engagement into meetings with economic buyers and institutional decision-makers
Partner with sales leadership to align demand generation programs with priority accounts and active deal pursuits
Analyze campaign performance and continuously optimize programs to improve engagement, meeting generation, and funnel conversion
Capture insights from campaign results and feed them back into GTM strategy, positioning, and account prioritization
Contribute to qualified pipeline generation across priority target accounts through campaign programs and content

What we offer

Remote/travel working opportunities (when appropriate)
4 weeks of annual vacation
Paid sick leave
Extended Health and Dental benefits from your first day
Generous employer sponsored health coverage and 401K match allowance for US team
We will ensure you have a great work-from-home setup
Learning & Development Stipend after 6 months of employment

Fulltime

Senior Demand Generation Manager

We are looking for a Senior Demand Generation Manager (B2B) to join our Digital ...

Location

Israel , Petah Tikva

Salary:

Not provided

Global-e

Expiration Date

Until further notice

Requirements

5+ years of experience in B2B demand generation or B2B performance marketing
Proven track record of owning pipeline targets and driving measurable improvements in funnel conversion and lead quality
Strong hands-on experience with paid channels, including managing and scaling paid media budgets: Google Ads and LinkedIn (a must)
Additional channels (e.g. Meta) – advantage
Strong experience with CRM and marketing automation platforms (HubSpot – advantage), including workflows, segmentation, and reporting
Experience with ABM strategies and targeting enterprise, VP, and C-level audiences
Experience working closely with content and design teams to create high-performing marketing assets (ads, landing pages, etc.)
English – native or very good level – a must
Experience running global campaigns across multiple markets – advantage
Strong analytical skills and a data-driven approach to experimentation and decision making

Job Responsibility

Own the B2B demand generation strategy and quarterly planning, aligned to revenue targets and ICP priorities
Build, manage, and optimize multi-channel campaigns across paid search, paid social, SEO/GEO, email nurture, and ABM programs
Own end-to-end funnel performance, from first touch to pipeline, with a focus on conversion rates, lead quality, and revenue impact
Partner closely with RevOps to define and improve MQL/SQL criteria, SLAs, and lead routing processes
Own campaign measurement and reporting, including dashboards, tracking, and attribution, and generate actionable insights to improve performance
Run a structured testing program across creative, targeting, landing pages, and nurture journeys
Collaborate with Marketing, Product Marketing, Design, and Sales to develop high-performing ads, landing pages, and lifecycle content
Work with external agencies and vendors as needed to scale execution
Stay up to date with emerging digital trends, tools, and AI to continuously improve performance and scale

Senior Enterprise Demand Generation Manager

We’re hiring a Senior Enterprise Demand Generation Manager to drive pipeline gro...

Location

Salary:

140000.00 - 165000.00 USD / Year

Monte Carlo Data

Expiration Date

Until further notice

Requirements

5+ years of B2B demand generation experience, including 3+ years focused on enterprise audiences
Proven success driving leads, MQLs, and pipeline in a SaaS or technology environment
Strong experience with LinkedIn Campaign Manager, Google Ads, and ABM tactics
Hands-on with marketing automation and CRM tools (e.g., HubSpot, Qualified, Mutiny)
Familiarity with the modern data ecosystem and buyer landscape
Highly analytical, collaborative, and comfortable owning results end-to-end

Job Responsibility

Own enterprise demand generation goals across leads, MQLs, and marketing-sourced pipeline
Develop and execute multi-channel campaigns targeting enterprise accounts (1,000 -10,000 employees), including paid media, ABM, email, content syndication, and webinars
Lead LinkedIn and account-based advertising strategy
partner with growth marketing on PPC/SEM
Manage budgets and optimize spend to maximize pipeline impact and ROI
Partner closely with sales and SDR/BDR teams on lead quality, account priorities, lead handoff, and conversion
Partner with the event marketing team to maximize ROI from executive dinners, conferences, and sponsorships targeting enterprise accounts
Track performance and report on key metrics including pipeline, conversion rates, and cost efficiency

What we offer

Stock Options
Healthcare plans
401k Retirement Plan
Wellness Stipend
Home Office Stipend
Cell Phone or WIFI reimbursement
Paid Parental Leave
Flexible Time Off
Generous Travel Policy

Fulltime

Senior Marketing Executive – Demand Generation & GTM

We’re looking for a full-stack B2B marketer who can connect GTM thinking, messag...

Location

India , Pune

Salary:

Not provided

enreap

Expiration Date

Until further notice

Requirements

3–5 years of experience in B2B demand generation or growth marketing
Experience in IT services, SaaS, or software-led businesses preferred
Hands-on experience with paid campaigns, LinkedIn Ads, ABM, webinars/events, and email marketing
Working knowledge of email marketing / automation tools (Zoho Email Campaigns preferred)
Experience working closely with BDRs, sales, delivery teams, and partners
Exposure to OEM-led GTM and MDF programs
Experience managing third-party demand generation agencies
Strong analytical mindset and comfort with funnel, account, pipeline, and CAC metrics
High ownership and comfort working in POD-based, fast-paced environments

Job Responsibility

Plan and execute integrated demand programs across inbound, partner-led, lifecycle, and account-based marketing (ABM) channels
Own marketing’s contribution to the funnel — from messaging and campaigns to improving conversion at every buyer touchpoint
Execute GTM-aligned demand programs across paid media (LinkedIn & Google), webinars, events, email nurture, OEM co-marketing, ABM initiatives, BDR-supported outbound, and third-party demand channels
Translate Enreap’s services and platforms into clear buyer-focused messaging and campaign narratives
Build and manage campaign and ABM calendars aligned to POD priorities and target accounts
Own end-to-end execution of integrated and account-based campaigns
Work closely with the BDR team to align target accounts, follow-ups, and conversion strategy
Enable BDRs with campaign context, talk tracks, and email templates
Execute demand programs with third-party agencies, defining ICPs, success metrics, and quality benchmarks
Act as the marketing POC for OEM partners (e.g., Atlassian, AWS) in collaboration with internal channel partner managers

What we offer

High ownership & real impact in a POD-based GTM model
Exposure to ABM, OEM ecosystems, and modern demand practices
Strong collaboration with sales, BDRs, delivery, and leadership
Clear growth path into a Marketing Manager / Growth Manager role
Opportunity to build and scale demand systems, not just run campaigns

Fulltime

Senior Marketing Manager, APAC

Remerge helps leading mobile app marketers increase revenue and retention by act...

Location

South Korea , Seoul

Salary:

Not provided

Remerge

Expiration Date

Until further notice

Requirements

5–8 years of experience in B2B marketing, with clear ownership of field marketing, content, or regional campaign programs
Solid field marketing and event management capability, including end-to-end planning, vendor and partner coordination, and post-event analysis and reporting
Strong content localization and editorial skills, with the ability to adapt global messaging for Korean and/or Japanese audiences without losing accuracy or brand integrity
Budget ownership and financial discipline, with the ability to track spend, report on ROI, and make data-informed allocation decisions
Proven experience working across Korea and/or Japan markets, with a strong understanding of local business culture, media landscape, and audience expectations
Strong project management skills with the ability to manage competing deadlines, stakeholder requests, and program dependencies across two markets
Proficiency in marketing technology tools including CRM platforms (e.g., Salesforce), email marketing tools, event management platforms, and analytics dashboards
Excellent written and verbal communication skills in English and Korean and/or Japanese
Prior experience in ad tech, mobile marketing, SaaS, or a related technology industry is a plus.

Job Responsibility

Contribute to APAC marketing strategy and translate priorities into actionable Korea and Japan marketing plans
Operate independently with limited direction, and is comfortable balancing strategic thinking with hands-on execution
Plan and run field marketing programs designed to generate demand and accelerate pipeline, including events, hosted experiences, and account-based initiatives in alignment with sales priorities and regional business goals
Manage partner co-marketing activities and local marketing partnerships, coordinating joint campaigns to maximize reach and lead quality
Design and deliver customer marketing for key accounts, including seasonal gifting, occasion-based gifting, and appreciation events that strengthen relationships with priority clients
Plan, localize, and edit contents to maintain a credible brand voice through regional channels (website, email, newsletter, social media, etc.)
Work closely with Sales, Product Marketing, and RevenueOps to align campaigns to GTM goals and ensure smooth, well-timed execution across both markets
Implement and maintain measurement frameworks to evaluate campaign effectiveness and pipeline contribution across Korea and Japan.

What we offer

Direct Impact: accelerate your career in a fast-paced environment with a high degree of responsibility
Unlimited vacation days - for real
Generous remuneration package including virtual shares and a dedicated education budget
End of the year bonus determined by company performance
Enrol in our Short Term Assignment (STA) program and travel to our offices around the globe for up to a month - subject to eligibility and internal policy
Flexible work from home arrangement and support/allowance for your work from home setup
Team Events: celebrate achievements and participate in our annual company offsites next to an amazing team
Wellness benefits such as Fitness-related reimbursement, Nilo Health Subscription and many more.

Fulltime

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Senior Marketing Manager, B2B Demand Generation

Job Description

Job Responsibility

Requirements

What we offer

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