Senior Marketing Manager - Campaigns, HSBC

HSBC

Location:
United States, New York

Category:
-

Contract Type:
Employment contract

Salary:

134500.00 - 201800.00 USD / Year

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Job Description:

The US Marketing function is focused on supporting the strategic priorities of HSBC US by understanding clients and implementing a Marketing strategy that strengthens the Corporate and Institutional business. This role manages campaigns activity within the US CIB marketing portfolio, working with key business and strategy teams to align industry expertise with client needs. Responsibilities include managing integrated, omni-channel campaigns, developing marketing strategies, working with agency partners, creating performance metrics, and keeping up with industry trends.

Job Responsibility:

Lead cross-functional teams to deliver integrated, omni-channel marketing campaigns that boost brand awareness, consideration and client engagement
Develop and managing content, including thought leadership pieces, digital content, and client success stories, to support marketing objectives, in conjunction with the Global Content Centre of Excellence team
Manage agency stakeholders to deliver creative and media partnerships that support business objectives and build meaningful brand value
Craft a cohesive marketing strategy across multiple business segment and product areas that aligns to business outcomes
Socialize marketing strategy and plans with senior executives and sales teams, instilling trust and confidence with our stakeholders and partners
Work with agency partners on the tracking & analyzing performance metrics for all activity, against the activity objectives
Utilize data & insights to continuously refine marketing strategies to optimally reach specific target audiences
Understand our marketing technology integration and lead generation process
Track action items and deliverables for each project and working closely with the business and wider marketing team to align on KPIs
Keep up with industry trends and making recommendations on new creative ideas or strategies we should try or test in our marketing plans.

Requirements:

Proven marketing experience, with a focus on commercial marketing within global banking or financial services
Proven experience in planning and delivering large-scale, high-impact campaigns
Strong understanding of marketing best practices, including audience engagement, lead generation, and measurement
Understanding of changing market and marketing landscape and target audience consumption habits
Experience managing budgets and driving cost efficiencies
Experience managing integrated agency teams
Strong project management skills with the ability to manage multiple projects simultaneously under tight deadlines
Excellent stakeholder management and interpersonal skills
Strong leadership and collaboration skills within global, matrixed organizations
Bachelor’s degree preferred
MBA or Master’s in Marketing, Business, or related field preferred
Applicants must be legally authorized to work in the U.S. as HSBC will not engage in immigration sponsorship for this position.

What we offer:

Competitive pay and benefits package
Robust Wellness Hub
Tailored professional development opportunities
Industry-leading volunteerism policy
Generous matching gift program
Comprehensive Sustainability and Climate Change Initiatives program
Diverse and inclusive work environment
Employee Resource Groups.

Additional Information:

Job Posted:
September 27, 2025

Expiration:
October 10, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Senior Marketing Manager - Campaigns

HSBC

Location:United States, New York

Category:-

Contract Type:Employment contract